Raven Tools

I use this tool primarily for its functionality as a great analytics and reporting option. I can check webmaster accounts, analytics, PPC, SEO and social media accounts. The reports are clean, easy to read, informative and fresh looking and are perfect for sending to others. Each report also has thorough explanations of what they mean and if issues are found, how to fix them. It provides an easy-to-use interface for all of your analytic needs. We teach it at our marketing company as our only source for monthly website and social media reporting. It's amazing to have it all in one place.

This tool sometimes be glitchy and slow, and you will have to hit 'refresh' a lot on some days. Also, Raven's numbers will not match Google Analytics' numbers until the 4th or 5th day of the month, so it's slow to collect data. Also, would love to be able to hide client profiles when they are inactive.

Raven tools is a great tool set for managing various levels of research and results of that research for each client. As a digital marketing agency with many clients, this tool makes it very easy to organize work in one location for all team members to see. Link marketing projects don't get lost in multiple spreadsheets. Keyword lists can be easily managed, exported, and tweaked. The biggest benefit, however, is the reporting.