Quirkos

Quirkos is a marketing tool with a little different angle – what it does, is that it takes a piece of text and compares it to get you more insights on it. Thanks to high customization capabilities you can virtually get anything out of the research. It’s a little addictive to find out what it can source out as it produces useful piece of information every single time. Also I’d like to praise it’s intuitive interface – even a rather complex program for it’s nature, it’s not hard to use at all!

Well, if you thought for the rather high and somewhat ridiculous price tag you’ll get something else from the program, you were very wrong. That’s pretty much where it’s functionality ends! Though it’s built extremely well to do the data sourcing on most parts for you, it’s analyzing tools are lacking and therefore, I can’t say it’s worth its price.

Quirkos is not your everyday office software and is far out of reach for small-time users. Though it’s easy to use and doesn’t require much effort, I find it lacks for it’s features as there’s not much more to it. Also, the price is rather high so discuss that with your wallet – if it suits your budget and you need massive amounts of data processed, then go for it!