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Prowly

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  • 5.00
  • 1 Reviews

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ABOUT Prowly

Prowly is a simple and smart PR and content marketing software that helps companies attract audiences with their stories and then translates that into coverage and online mentions. STORY CREATOR allows you to: Create a Multimedia Press Release or Story; Easily drag and drop your content; Search and add social content from your own libraries or from the web; Manage your content creation process with collaboration features. AUDIENCE PITCH: Send Your Story Out to Your Audience; Quickly transfer all of your contacts; Send your stories out and track results with extended analytics; Create media contact segments based on how they’ve reacted to your stories. BRAND JOURNAL: Make Sure it’s Visible to Everyone Else; Create a newsroom style responsive web source with all your stories in it; Integrate your social media video and blogging channels; A 15 min easy, hassle-free setup – no dev guys required!

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About the Reviewer

An online platform for PR pros designed to streamline their media relations efforts

Reviewed on February 3, 2024

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Organic - Unincentivized.

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What was the best part about working with Prowly?

We created Prowly cause we needed it. Before founding the company, most of us worked in PR and the industry’s shortcomings were painfully obvious to us. While the rest of the world was already happily using modern web apps, people in PR somehow still relied on Word and Outlook. Our initial idea was simple: create a light and easily-accessible SaaS app that makes teamwork easier and replaces time-consuming and boring tools. Our story proves that sometimes, a simple need to solve everyday problems accidentally sets up a foundation for something much bigger. Today we are a multi-talented team, offering not just software, but also new processes to support communication activities of companies and brands.

What would you change about your experience with Prowly?

Recently we weren’t super well-funded and ran out of cash. With very little money, we managed to launch our next major feature – Brand Journal – in partnership with Spotify and Hill and Knowlton Strategies Poland, which was a pretty big deal considering we were a no-name and they were huge names in the PR community. Problem was, the loan money dried up and we were broke again. Luckily for us, we started gaining traction and launched yet another major feature – brand’s owned communication medium – in a partnership with Allegro Group. Generally these were the hardest times for us as a team. More about us you can find on: http://thestoryof.prowly.com.

Overall Feedback

As we have already proven, modern PR is changing with technological developments. Those who do not understand it will be left out – because if you’re not evolving, you’re dying. We now feel ready to start challenging PR status quo on the global market – because we know that our app is good for that.

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