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May 4, 2016
During the sales process, we provide an informal review of the website outlining any issues related to SEO and customer conversion. We also talk with the customer to find out what their pain points are and high-priority needs. Every project starts with an in-depth Keyword & Competitor Analysis that helps identify the SEO keywords that the company should be focusing on, what their competitors are doing and the nature of SEO competition in their industry. This report provides the foundation for a website strategy that may or may not include website redesign if there are structural obstacles to good search engine positioning, content marketing and SEO.
What kind of a needs analysis does Pilot Fish do before bringing on a client?
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