Pardot

Messages and every interactions are being tracked. This is useful for a large sales team for future reference and also for security purpose. sales executives or marketing head can see the visual charts prepared based on the tracked logs like open mails, clicked mails etc. It is very important to get comprehensive information to take perfect action in marketing and sales, pardot provides you comprehensive information.

Though you like all the features of pardot and wants to implement it in your organization, pricing structure of it sometimes keep you away from it. $1000 per month is expensive. They should provide some reasonable pricing to beginners to encourage them to join it. small business have to pay much even though they might not use all the features they provide.

It is product of salesforce so quality is there. It is nicely featured and rich application. It is very useful when you run o start any campaign. It provides you statistics about the action performed on each interaction/conversation/sent mail. so it helps decision makers and marketing executives to plan, build and revise marketing strategies accordingly.