Pardot

A Pardot is an Salesforce company that focus on Business to Business sales and marketing automation. The Pardot suite include product with functionality that include Lead Management, Batch email Marketing automated drip Marketing and real time Sales alerts. Its interface is easy to use. I appreciate its simple layout and ability to drag and drop drip campaign schedules. Deliverability has been a big improvement since I switch to Pardot.

Overall it’s a good suite for B2B marketers. One thing I need to mention here is a better training for Business to Business marketers. Also Price is a bit higher than we hoped to pay. Apart from these drawbacks it is an efficient tool for Business to Business Salaes and Marketing Automation

If you want to integrate Powerful marketing tool that integrate with Salesforce I will highly recommend considering Pardot. If you have CMS and you want to communicate with your contacts, Pardot is a great tool. It is still among the one the best Sales and Marketing tool available today. Lead Management is core functionality of Pardot.