Pardot

Pardot's main attractive feature is its simplicity, you are not likely to encounter any problems setting it up or learning it. Its price and features put sophisticated marketing execution and automation within reach of every size organization. As a result of that i found that this is a one great software.

It's a minor issue but Pardot offers you so many features that you actually need to set aside enough time to efficiently execute all of its functions. Once you get used to using Pardot, it will bring you real and important business results. That is only issue i found about this software.

Pardot is B2B marketing automation and an integral part of the Salesforce which helps companies to exceed their revenue goals, better align their sales and marketing teams, and accomplish more with the existing resources. Once you set up Pardot and connect it with salesforce.com, it automatically scores leads based on customer activity, without any additional attention. The standard plan for businesses for up to 10.000 contacts starts at $ 1.000/month and includes the most essential features like: Email Marketing, In-depth Prospect Tracking, Lead Nurturing, Lead Scoring & Grading, ROI Reporting, Forms & Landing Pages, Standard CRM Integration. In addition to these you may get more features using the other Pardot's plans which would cost you more.