Outbrain

The Outbrain was designed as a content discovery platform for curating and publishing contents across multiple media channels. I had an experience with the Outbrain and it made me realize that it is a powerful content marketing tool containing editorial control and with great analytics for judging impact. This platform best suits small and mid- size business enterprises.

The software can do better with more regional targeting options and competitive click rates too. However i think the vendors need to improve on the reach attribution of the Outbrain as it should be an indirect reach and not a direct extension of reach. I also expect more granular tracking abilities from the platform and you need to understand how to efficiently use and measure it since it has a massive amount of reach. The vendors would need to integrate an attribution model into the Outbrain to help assume brand reach.

If you need effective publicity and promotion of local content, the Outbrain is well suited to help achieve that. It has a very good and responsive support staff with some amazing wide range of publishers as well. The Outbrain also comes with very great reporting features and drives relatively cheap traffic to your content pages. This platform is very simple to use and its customer support services is highly responsive.