Oracle Marketing Cloud

Responsys allows for complex filtering and dynamic content, which enables us to really target our customers so we're reaching them with the right information at the right time. There are plenty of automation options to make email tracks and testing -- even complicated ones -- simple for the user to set up.

I find the v6 UI unintuitive, although that could be because I am accustomed to v5, and some things would really benefit from having two windows open at once, which v6 doesn't allow. The system for seed and proof launches is unnecessarily complicated. With the amount of data we house, sometimes filter counts, email previews, and reports can be slow to load.

Responsys definitely feels like a system that rewards an investment of time and energy. If you're just trying to send the occasional drip message or can't dedicate a resource to managing the platform, I'd counsel caution. I also agree with another review that a relatively technically-minded person will have more luck than a pure marketer.