Offerpop

Offerpop is a cloud-based web marketing solution which helps the organization for recruiting, engaging and convincing customers on social media such as Facebook and twitter. This software helps the company getting started with social marketing and multi-channel marketing programs. The software includes tools such as instant landing pages, camping builder and built-in reports along with an increasing number of a social marketing application. The best feature of this marketing solution is that everything is templates driven. The user can preview the campaign and make some changes before going live. The cost of the software is very low as compared to other social marketing software providing similar services.

The major downside of the Offerpop is that is more basic marketing software as it provides fewer default templates that are used by the user to design the promotion. The user also gets difficult in customization and setting email marketing campaigns The Company should add some more customization features that help the user to create designs. The user interface of this web-based software is not much friendly and the product should be redesigned to make it easier to operate. The company does not provide the user with the free trial version of the software and the user can’t test the capabilities of the software before buying it.

Offerpop is a social marketing solution connects the organization to the customers and helps to drive customer action across all the marketing channels. This is one of the best promotional tools that help the user to reach the potential customers faster. The software has a feature to express emotions and feelings through visual images that can reach to the customer’s heart and minds. Overall, I recommend the software for the mid and small scale business who wants to promote their brand or product on the web.