Marketizator

Marketizator is a tracking software as a service with a great free forever plan a paid upgrades available according to how many tracked views you will be needing per month. The free plan starts with ten thousand tracked views which is great for any start up which we are currently though with sales and gaining traction. The next level up is twenty thousand tracked views per month starting at fifty five USD per month currently, I believe. And it moves upwards to eleven hundred dollars per month for one million tested views just to give you an idea before you have to contact them for a custom quote. There are a lot of features available in your account. It's actually like a three in one tool with advanced split testing, personalized workflows and surveys as well. I like that they have so many case studies and available to read on their website with real figures and companies you recognize. This goes a long way to demonstrate the value of tracking and testing as you can only improve what you can measure so it has a definite direct impact on your bottom line. You can setup your testing to be for a specific purpose as well. To track sales conversions, sign ups, website insights and app insights I believe, so you can get a detailed look at targeted analytics for particular usage which is great. This can only help you to grow your brand in any way you see best. They provide you with some code you can add easily to your site. As long as you have access to the source code you can use Marketizator too. And there is a Wordpress plugin and other popular content management system plugins to make this super easy which is awesome. The user interface is very intuitive and easy to learn. I felt comfortable with the features and functionality in my account within minutes of logging in. You can do really simple A/B split testing or you can setup really sophisticated multivariate testing to discover the best combination of items in your copy such as text and image variations. And learn which works best from all of the possible combinations and enable you to optimize your sales funnel accordingly so it's a powerful solution. When you do your research into this solution you will notice that reviewers are quite passionate about the accuracy of the software which is great. In fact, all of the reviews I checked out were overwhelmingly positive which speaks to the quality of product and to the companies priorities being that of their end users. And they get outstanding comments regarding their customer support as well which goes such a long ways too.

I realize the value in a great testing solution and understand the return on investment could be very significant though I have found less expensive solutions. Yet it's difficult to dismiss this one so easily because of the reported accuracy in the software. I am very interested in testing it simultaneously with a few other solutions to confirm this in the near future once our ad budget is made official.

You can do a lot without having to be a programmer so this speaks volumes as to the value possible when you can get everything setup so quickly. And they have great support as well so you can contact them anytime and get help which is terrific. I honestly didn't get a chance to explore the survey features and workflows in the time that I had but it has advanced functionality such as conditional logic and so on which makes it on par with SurveyMonkey and SurveyGizmo and others who specialize in just surveys so that's cool. While you can capture a lot of insight into your website, app and entire sales funnel including exit page retargeting tracking so you're basically covered in all of the ways you need to track in one easy to use centralized account. I can't say enough about how many different ways you can customize your tracking it's really outstanding and I look forward to circling around in a few months when it's time to fully implement this solution.