Marin Software

Marin is an excellent tool for Web Analytics. It is also a great automation tool for Marketers. There are different features that make Marin exceptional over other Web Analytics tools. Bid Policies system is also a great feature that will help to you increase the performance. Multi-event conversion, Configurable executive dashboard, Cross-channel analytics, Forecasting, Seamless URL management, Audience targeting made Marin a great tool for Web Analytics, Web Development and PPC bid Management.

Overall good product but they need to improve technical support. I have raised a technical query about Marin configuration but they did not reply me on time. This wasted my a lot of previous time. I hope Marine team will focus on technical support in future. Overall a great product which is a result of great hard work.

Marin product is not for a single type of customer. Its target customers are Software development organizations, E Commerce organizations due to it's analytics system, Marketing firms can also benefit from it. It can also be used for Small, Medium and large organizations. Compatibility and integration are also fine when you compare it with Analytics tools. I am happy with Marine functionality.