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Work for Local Data Exchange? Manage Profile
Meghan Serceki | May 4, 2026
1. Direct integration: Your data flows directly into the publisher’s platform for faster updates and more control.
2. Syndication: Data is sent through a third-party network, which may result in slower updates and less visibility into the process.
Meghan Serceki
How does direct integration differ from syndication in your APIs?
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