Klear

Klear is a social media analytics tools which focuses on three main core competencies with those being influencer marketing, social media monitoring and competitive intelligence. These three components are relatively rare together and make this software as a service quite unique so far in my research into several other similar tools in the market. I like that you are able to search for brand advocates and influencer's in your market or niche so easily. This company has been aggregating their data and refining their systems for over five years. The user interface is very intuitive and easy to navigate. There is not an interactive tutorial when you initially enter your account because there really doesn't need to be one it's that simple. I have tried perhaps over two dozen similar platforms over the last couple of months and this is among the easiest to use certainly. You can essentially build lists using this tool to help you build a community of influencer's for a product launch or other big news. The ability to connect with these folks from your Klear dashboard is definitely one of it's strengths and definitely differentiates this platform from some of the others.

The Free Tools are pretty limited. I am not one to argue over free value and I do appreciate that you can view a few influencer's and get to know your way around the account. But other companies that say this in such succinct terms tend to offer slightly more in terms of value, or else just call it for what it is perhaps your lead generation tool. This will eliminate the feeling about your brand in the moment when a user login into their Klear account for the first time and you realize the rigid limitations directly and imagine someone in your company saying ha gotcha! Which is fine it's an email address but you are not fooling anyone. I knew it was to be this limited as I read the pricing page in details, so to still notice feeling however fleeting upon entering your account can't be worth having someone such as myself who wouldn't normally take the time of day to write such a thing down but can't help myself it seems to striking a chord; as someone who has researched over three hundred and forty different business software directly hands on in the last seven weeks or so I'm just saying I don't believe you need to hook'em so deliberately. Focus on the value for your end user and this word of mouth will be much different because the paid version is great and worth mentioning despite this minor yet significant ethical, clearly to me. This tool is helpful like BuzzSumo is with relatively the same amount offered for free. Together this is a useful combination to use for trends and influencer's searches, but there are many other cost effective methods to find influencer's as well.

Until we have a very large following it is hard to justify the two hundred and fifty dollars USD per month to just search for these people. I would rather hire someone for the same amount to use this and a combination of free SAAS, Chrome plugins and a couple of software I have purchase which do more or less the same thing as a thirty seven dollar one time license but that's just my opinion. If you already have a large following and fan base this is a rock solid, easy analytics platform to use for more than just influencer marketing. The ability to facilitate relationships and measure campaign performance down to the granular level is very good and easy in the program. Despite my negative rant which is actually minor in terms of the overall value, if you're a B2C brand especially this platform offers a solution which acts as a listening, marketing and business intelligence tool so it's got a lot going for it and I recommend checking it out in your due diligence.