Kentico CMS

Kentico CMS offers powerful flexibility, solid infrastructure and a robust feature set which helps businesses streamline operations, set and keep campaign marketing and sales goals and grow the business. The pricing is fair relative similar competitors. It's strong in that they present a range of enterprise capabilities under one roof, with a comprehensive but fairly simple admin interface and tools with a wide range of possible functionality right from the start of it's use. The capability of deploying and managing multiple digital assets including responsive, adaptive mobile websites, ecommerce, custom applications with limitless integration possibilities. Including marketing automation, split testing, segmentation, lead scoring, personalization and more. It is built on Microsoft ASP.NET. and does have a lot of functionality right out of the box. An an open API to further customize it's usage with other software. With hundreds of hundreds of aspects and tons of customization options especially it will suit development focused businesses that want to tweak their sales CMS exactly to their specifications. This software provides value for it's customers through actionable data that increases ROI, maximizes productivity, creates brand affinity and campaign performance from a single dashboard. It can be optimized to create custom, dynamic, scalable content and integrates with other technologies like REST or MVC. It builds mobile responsive and adaptive websites.

The Google analytics ecommerce setup could be more straight forward. I noticed a lag when opening the ecommerce module. There is a lot of moving parts in the account it would take a team time to train which is to be expected with such comprehensive features available. The documentation was not the best in the world but it suffices. I would take advantage of support. And the pricing will turn away most folks but I'm sure it's a great fit for some.

OVERALL New and small businesses would need to justify the cost of this software for the business in the initial phase of growth it is not as affordable as one would hope. But their is a lot of functionality here that can be integrated into a smart CMS setup with a competent, dedicated web developer to help. It is an incredibly flexible software solution despite the pricing and if you're a fan of Microsoft Azure cloud than this may be the best enterprise level CMS for you.