Kenshoo

It's easier to target the audience with many detailed options through Kenshoo which aren't even available in the social pages. It's definitely a great relief for multiuser social accounts. And by using its scheduling, bulk edits, labelling are awesome in using them. With the profile objective, we have tracked our performance and the distance we need to go to reach our goal.

Kenshoo isn't' a perfect app since its has several kinds of limitation in using it. It doesn't provide the statistics when trying to analysis the ad feature which has no value. And keywords lists aren't available on a yearly or quarterly basis for understanding the growth of the repeated keywords.

With the budget management tool, we could able to track our spending so that we can able to proportionate our spending which produces better results. It's an important factor for advertising since if we don't spend in the right time we'll be losing some potential avenues for our business while spending heavily in a area where don't get any business we'll be wasting our money.