Instapage

Instapage is an awesome landing page builder with tons of integrations available to extend it use across many different aspects of your business. At the core the landing page designer is really easy to learn and begin using quickly. Your entire account is exceptionally well laid out and intuitive to learn. This whole system is designed to make your life easier and save you a lot of time, and Instapage does this very well. I've used a lot of designers in my day and recently created a landing page for our sweepstakes which is working wonderfully. The pre-made templates are awesome as well. There are almost one hundred ready to go in your account and they are all top notch design. Very professional. This is a also a huge time saver because designing and coding templates is no small feat in itself it takes a good amount of time to complete one so it's great these are such high quality right from the start. But you can go to ThemeForest to purchase one if you prefer there are many more available there as well. The integrations available for Instapage are outstanding as well. There are some great integrations they have available for you to use in a few clicks. Just a few of that I use are Facebook, Wordpress and MailChimp and GoToWebinar but there's a about another dozen available as well including several email marketing services like Aweber, ConstantContact, CampaignMonitor, AutoPilot, GetResponse and there are more as well so you're covered if you use most of the popular email services. There are CRM integrations as well and that's great if you're an Infusionsoft or SalesForce user. I like the Google Analytics integration which is built into every account so you can just drop in your pixel and have world class analytics running to your page. The pages are also mobile friendly so that's great. I like Wordpress because it's so robust and configurable and can be made to be secure so integration with it is key.

It's too bad that Sendy isn't integrated it's a great software I am on the fence as to whether to move forward with it and this would help. There are several other integrations which would be useful perhaps to do with ecommerce such as Shopify. It could use better social media features to help you connect to more applicable social channels to suit your audience beyond Facebook such as LinkedIn, Instagram, Pinterest, Twitter, Google+ at least I would suggest in my opinion.

It's no wonder this software is so popular it's outstanding in it's simple design yet there is a lot of power and control under the hood. But it's not a complete solution in that you'll need to integrate an email service in order to follow up with your subscribers using an autoresponder. What Instapage does it does very well though. The templates are outstanding and the designer is really easy to use and loads fast so these two items are the strongest features in my opinion. The pricing is on par with the industry for similar landing page makers such as Unbounce and others though I like the annual savings for Instapage as it's significant. I can appreciate that their pricing model is inclusive meaning they include unlimited users and pages for each plan and everything you need to fully utilize a campaign including split testing which is good. The premium plans vary according to those who need advanced configuration options or more intensive support and the pricing for this is still very reasonable considering the huge return on investment possible by using their service. There's a free fully functional forty five day trial available with no credit card currently so there's no reason not to check it. I recommend it.