iContact

Manage contacts easily, send personalized emails to your contacts, and creating templates for future use are some of interesting features of the software. apart form this tracking of your sent emails is most powerful thing I believe. when you know how many people read your message and how many dont, which type of subject lines are most effective, what messages are mostly viewed and what were ignored, etc then you can make a perfect business strategy based on past analytics. This software provide you all these complex analytics on a single click.

- website sometime take more time in loading - Doest provide integration with all leading apps in market - I have heard that people have problem with creating specific reports, Personally I have never find such issue yet as I have minimal usage of specific report creation, I mostly use it for most common report generation I think these are few points which you may consider as pitfalls.

iContact is a cloud based email and social media marketing software. marketing automation is prime thing for success of any business. the most primary way of online marketing is emailing marketing and modern way is social media marketing, this tool is useful for both. Pricing structure seems simple and cost efficient. It is good to manage your online campaigns, sending multiple emails, auto tracking of all your marketing activity, and receiving reports with good analytics; all at one place.