Iconosquare

This is a software available for helping your Instagram marketing campaigns by utilizing basic analytics. It`s easy to implement simply by logging into your Instagram account. Your dashboard is very easy to navigate and intuitive to begin using as well. I like that you can view who has followed and unfollowed your account. There are several other helpful metrics available as well.

The analytics are very basic in my opinion. There is no way to customize your data and key performance indicators for example. There is no geographic data available for users which be helpful to define your market. And hashtags are helpful for tracking but not all users may use the hashtags most useful for your campaigns so having seen image recognition technology would be useful to help with more advanced tracking. It would also be useful to check out data based on time periods. And the time it takes for the data to populate is not as fast as would be most efficient by occurring once about every twenty four hours. Some of the text is hard to read just in general in your account. The search function is almost hidden and the settings icon is nearly invisible as well. It`s just experience online that had me guess to click on it to bring up my settings and profile.

There is a time savings to sure in the free account by having the count available for followers and unfollowers. It`s too bad to learn that what is now a paid subscription is not free any longer. As I simply don`t believe the analytics dive as deeply as is required to provide a great return on investment. If they were to include my recommendations mentioned in the above field then it might be worth the price they are currently asking in my opinion. Even if they included all features in both plans inclusively however differentiated their plans by enabling multiple accounts or other options for agencies in their enterprise plan then it may be worth it. However I`m glad to know about this software as it is an option to circle around again and have another look in the future when perhaps their development is a bit further along as a paid plan.