HubSpot

Hubspot has done a great job of establishing an interlocking ecosystem of tools, all centered around attracting and keeping new and exciting clients. Their campaign system works well for helping to track engagement and makes A/B testing different methods easy and transparent. Their contact system is intuitive and easy to integrate with a fair amount of other apps, either through their API or more professional integrations.

Their Content Management System leaves a bit to be desired, both in the semi-clunky file storage interface and restricting webpage and email editor. It's understandable that they would have to sandbox a fair amount of HTML capabilities in order to make their editor usable to a larger swath of clients, but it can sometimes be just as confusing and unintuitive to use their WYSIWG as it is with plain HTML coding. They do seem to be striving to improve their editor functionality however, making it easier to choose to either use a simpler drag-and-drop editor or a more advanced HTML / CSS text editor.

I use Hubspot as the main CRM at my men's fashion and lifestyle website and evaluated it as a member of the Testimoniacs community. Overall Hubspot's versatility makes it a big winner as a "jack of all trades" kind of platform, however this flexibility can also result in a lack of focus, making it a bit of a master of none. -SPO