GTM Server FAQ

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Ira

How to send Google Analytics requests from a custom subdomain?

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Ira | December 10, 2020

With GTM server-side tagging, you can create a tagging URL within a custom subdomain that is located in the same hierarchy as your website domain. The main benefit is that the requests are considered first-party; AdBlockers and ITP won’t recognize or block it. We created this guide on how to set up a custom tagging URL.