Grade.us

Grade.us is a suite of tools focused around a review marketing platform designed to resolve unhappy customers and prevent negative reviews, help convert happy customers into reviewers, monitor business reviews in real time across many third party review websites and enhance the positive reviews in order to reach a wider target audience. It's best an easy set of tools to implement review marketing with the flexibility to implement it themselves using their own brand. As a standalone offer or as part of a suite of products. It also has reporting and analytics capabilities and has become a go to solution for creation and optimization of review and reputation marketing campaigns in various industries. Grade.us could be utilized by freelance contractors, through small to mid and large businesses as well as non-profits. The company is supported in the U.S, Canada, Australia, United Kingdom and Europe. And they provide a knowledge base, phone support, video tutorials and online support. They are CAN-SPAM, Comodo, EVSSL and Truste certified. The pricing has a free trial with very limited features, and paid plans range from $25 per month with a $99 setup, to $70 per month where users/clients portals with their own account dashboard can be added, as well as the option to white label the software in order to add your own branding. There are no contracts and you can cancel anytime. Grade.us focuses on review marketing with flexibility to build custom review marketing campaigns, monitor conversations online, getting positive reviews better online visibility with analytic reports for optimizing campaigns best return. Grade.us has a nice feature set for a reasonable price especially considering the white label options basically allow you to resell their service as your own business. Their focus on acquiring new reviews differentiates them from others on the market. Other services tend to focus a lot on reporting more than the acquisition of reviews. The custom autoresponder allows you to drip review requests with a trigger for doing so without having to login to the account along with printed cards to offer via invitation. The review funnel landing page can be enabled with embeddable review button, QR code or review widget. I like that negative reviews are made a priority, with options to reach out to a negative reviewer and respond before going public with tracking on over 80 review sites. It's super easy to use the interface and quite intuitive. It can be integrated with online or offline marketing campaigns. Offer custom URL's for clients. Printed invitation are a nice touch for offline businesses such as restaurants, bars or just about any brick and mortar business. My research indicates email support is great but I've had no reason to test this yet.

I don't mind the dashboard as it is but it would be cool to setup a custom dashboard for clients. So they could login to see an overview of their campaign first thing. It would also be cool to share positive reviews in social networks.

Reputation and review marketing is a grey area for a lot of marketers. I've seen a lot of systems that were totally black hat along with some that were totally legitimate but none that have all of the legit features, ease of use with options for positive and negative reviews as Grade.us. Highly recommended.