Followerwonk

FollowerWonk by Moz is a Twitter reporting and analytics platform which enables you to identify and engage brand advocates, do market research, gather business intelligence and competitive intelligence. You could also use this platform to listen and monitor for your brand effectively on Twitter. There is a free plan available for one Twitter profile and no credit card required with limited access to features, but still helpful in terms of getting setup and observing the overall value and usefulness of the tool for your company. Clearly having a substantial following and a history of activity of Twitter is a pre-requisite to justifying a paid investment into this platform. Though should you be active on Twitter this tool has some cool data you can uncover to help you facilitate stronger business relationships and even grow your bottom line. I like the tool best for helping identify potential partnerships. Our retail product is very complimentary to many seasonal events and with females in particular, so using FollowerWonk has helped to identify relevant potential relationships with bloggers and business owners who you can connect to and often exchange product or service for visibility and exposure to their following or email list it depends on the arrangement. The software basically breaks down three aspects of the process into easy steps you can take using it`s modular functionality within your account. You can discover contacts for various reasons and sort them in using a variety of metrics to help you determine strengths suited to your campaign. The user interface itself is very easy to pick up quickly and begin using immediately so that`s good. The software will show you authority rankings which is their aggregate measure of a few variables. It also display names and locations, follower gains or losses and the best time to tweet. With the paid upgrades you can compare followers and actually know when they are on Twitter so you can reach out optimally this way. It also shows you the engagement per Tweet broken down into an easily readable format. I like that you can also search by profile or biography for a particular keyword. There`s actually quite a lot you can do with a free account so it`s worth checking it out regardless if you have yet to grow into a paid plan yet simply to learn the possibilities for creating opportunities via social media and Twitter specifically. There`s good use of this tool possible for market research, competitor research and gathering business intelligence otherwise and the ability to segment your insights with the premium plan would be useful particularly to analyze your own following.

I would like to see the ease of use of this software by Moz in a more comprehensive social media management tool including several other networks like Facebook, Instagram, Pinterest, Google+, LinkedIn and Twitter. These are the primary channels we utilize in our campaigns and I while I really like the ease of use and metrics available in FollowerWonk it`s only going to be used one sixth of the time if we were to use six different third party services to track and measure our social media activity which is inefficient at best. I would be more inclined to integrate FollowerWonk analytics into my CMS or CRM or another social media management and reporting software suite, but will be back to visit as it is from time to time.

There are a lot of uses for FollowerWonk and many of which can be lucrative and support long term, sustainable growth through relationship building and brand advocate identification. You can also complete research into your competition and market otherwise. And the FollowerWonk social authority rank is quite a helpful, unique measuring stick that adds value to their offer. The software is very easy to user and the free account has more features and functionality than I thought when originally viewing their pricing page. And the paid plans include a lot of great features certainly and would easily be a justifiable investment with a large following as you could create or strengthen already strong relationships that grows your bottom line using this tool very easily. I`m also interested to know how many beverages the team had before naming FollowerWonk but I suppose I`ll have to ask them another day.