Digimind Social

DigiMind Social is a very useful real time social monitoring and listening tools which gives you insights into your reputation as a brand and the ability to do effective market research. The top reputation feature is a really good for helping you determine trends, issues and the intent of your audience so you can adapt your promotional campaigns accordingly for better results. The user interface is highly visual and easy to learn and start using immediately. There's a minimal learning curve involved so you can integrate this system into your business in a matter of hours and get notified instantly of changes happening in your industry and with your brand. It's easy to share and work with your team in the tool to analyze and measure impact of events especially with the visual reporting. The business intelligence offered by the tool is very cool and helps you to make critical decisions much quicker without having to do a lot any searching manually. Which used to be a major time investment and not nearly as comprehensive in terms of the reach of your monitoring. I like the ability to drill down to learn exactly what your after using the filtering feature which is customizable. You're able to create custom themed filters for example which help you listen to comments about locations and pricing. I also like the ability to identify which positive or negative words are associated with your searches. While the boolean search itself makes it easy to find out more about your specific keywords or brand. The analytic reporting feature is helpful and easy to use as well, and reports are generated quickly. The score rating they place on people identify as linked to your keywords is a good way to help identify influencer's and engage them as your priority. It's great to be able to facilitate and foster brand advocates with the intelligence provided by this tool. Though as well garner valuable insights into your competition and your industry overall.

The real time data possibilities are great yet the workflow when creating a dashboard can feel a bit busy and cumbersome in my opinion but the support is very reliable so there's no reason to get stuck at anytime. The sentiment analysis tool is somewhat helpful as it cross matches words and phrases against it's databases to help determine the overall intent of the mentions you find online. But while it's somewhat helpful it's not semantically full proof and one hundred percent accurate. This initial setup isn't bad but it's worth it to take the time to adapt everything so suit you. For example, it takes a day or two to collect enough data to learn which keyword terms to keep and remove in order to streamline your feed and weed out the junk content. And then repeat the process in order to continually help it learn to bring you the most relevant data. Like I said it's not massively time consuming to do but if you want to harness the value possible by using this software it's simply going to take a bit of time each day to help yourself be in a the best position to do so.

If you're interested in collecting relevant contextual data related to your brand, customers, competition and industry then DigiMind is a great tool for you. It would be massively time consuming to search all of these sources manually so it instantly saves you a ton of time with this. Even though you have to teach it a bit daily for a few days in order to get the best results it's worth it compared to the thousands of hours you'd be putting into this endeavor otherwise. Five to ten minutes per day for the first week or two is no problem and this small effort goes a long way to help streamline your long term efforts by refining your real time results.