Data.com

The integration with Salesforce is making this tool essential as a cleaning tool for your Salesforce data. It is very easy to use and very convenient and requires minimal training. Data.com provides useful tools and easy configuration to make sure that the users are getting the most accurate data possible.

Sometimes it drives unqualified leads into Salesforce and creates repeating records since Data.com can't seem to tell an existing customer from another. Also, there are minimums, very limited on monthly downloads since it is a data driven tool and does not allow rollover of unused data for the next month. Also, pricing is a little bit higher than other services.

If you are already using Salesforce, then this is a good automation software since the two complements each other pretty well. Data.com makes it incredibly easy to prospect. Like its description, instant access to millions of top quality company profiles and business contacts and emails all in one place. Data.com is somewhat expensive but worth it.