Curata

This platform was designed as a content marketing solution platform to enable both marketers and content creators find greater impact on pipeline, offer them the ability to analyze marketing and sales pipeline effects, streamline content production and easily allow integration with processes and applications. It also enables them organize, publish as well as promote content in record time while the marketer is able to discover the best content with the powerful self- learning search engine. The marketer can organize content easily as well as contextualize contents, publish and promote content at any time, regardless of the location.

I didn’t like the fact that it came with no free trial version to help new users who have no prior tech knowledge. It is also deployed only as a SaaS tool and does not specify which operating system it supports. This is not a very good part of the Curata and I thing the software vendors can look into it, if they have not already done so. The analytics can do better with some improvements as I was not too impressed with what it provided.

I most especially like its array of robust features like the ideation, content calendar and collaboration, approval workflows, content hub, content promotion and automation and the embedded CTAs. This is one amazing software and a result oriented platform for content marketing campaigns, and curating in content that s only relevant to the target audience. The Curata supports mobile application on the iOS, Android and Windows phone, while it comes as a multi-lingual platform and supports all countries.