Xlab is SEGD's signature conference with a focus on the future of experience design and technology for public spaces, interfaces, and interaction. Xlab 2016 will focus on the Intersection of Physical and Digital across a variety of emergent focus areas such as Smart City Ecosystems, Content and Place, Digital Materials, Virtual Reality and Next Generation Interactivity. In it's sixth year, SEGD Xlab brings together the diverse spectrum of practitioners and visionaries who make digital experiences possible, and the next generation of designers who are innovating our cities, workplaces, and leisure spaces. October 27 & 28 in New York City.