The Marketing Technologist Forum

Technology is a constantly evolving force, effecting every aspect of modern business, and in Marketing this evolution has been pronounced, game-changing and in many senses, revolutionary.
The unabated growth of digital technology and the corresponding changes to customer activity and lifestyle, mean that the environment in which modern marketers operate is more fierce than ever before. The choice of solutions, the quantity of channels out there and the unrelenting shifts in customer behaviour, have changed marketing beyond recognition and with this change, a new breed of executive has arisen; The Marketing Technologist.