Strategic Corporate Communication

In this two-day, hands-on interactive workshop, you will explore the ‘Standards for the communications profession’. You will learn how the standards impacts the focus for your communications strategy and the focus for your career.  Work through building a strategic corporate communications function and strategy that generates the results your organization wants. Organizations today expect corporate communications to be the trusted advisors, business leaders as well as the communication experts. ROI for communication and delivering business value is expected, in a cost/budget constrained environment, where resources are stretched and the audience relationships have become more demanding. The trainer has worked with many global clients including Unilever, Alactel-Lucent, Ericsson, the Department for Business, innovation and skills in the UK, the Australian Tax Office, Banks such as ANZ & the NAB.As the past head of Ericsson corporate communications, he has managed numerous mergers, policy changes and implementation of new IT systems. As an advisor to many companies across the globe, he will share case studies and examples of how to manage corporate corporations.