MMA Forum Singapore

MMA Forum Singapore: Winning at Mobile. Winning at Business

A core challenge for a CMO’s marketing organization is building capabilities around mobile marketing. With the tectonic shift in media consumption and mobile’s unique opportunity to get brands closer to their consumers, a brand’s measure of success must include a solid, compelling mobile strategy at its core. Based on MMA’s groundbreaking SMoX research, marketers should be allocating 15-20% of their total marketing spend to mobile (not just digital). The MMA Mobile Marketing Forum, will help marketers understand HOW to invest these dollars, formulate effective mobile strategies as well as give guidance on how to be an agent of change organizationally. By dissecting the elements of mobile marketing, this year’s session will highlight mobile best practices, demystify current topics, and deliver real in market case studies from brands that are doing it well. This is a must attend for any marketer to build their own capabilities and the capabilities of their brand. After all winning at mobile is winning at business. Sessions will include:

    Understanding the impact of ad blocking
    Deep dives into mobile native, video, programmatic, location and more
    The importance of Creative
    SMoX learning’s and how marketers can leverage these insights