MMA Forum London

MMA Forum London: Accelerating the Transformation of Marketing

This year the MMA Forum London will focus on building capability, knowledge, confidence, and understanding to accelerate the transformation of marketing, through mobile.

Without doubt, mobile is a catalyst for transformation be it consumer behaviour, and media consumption which in turn is driving true business transformation and providing opportunities for those willing, able and flexible enough to change.

In a world, “where the world’s most valuable retailer has no inventory (Alibaba); where the world’s largest accommodation provider owns no real estate (Airbnb); where the world’s largest taxi company owns no vehicles (Uber)”, in this world the winners will be those marketers, agencies and vendors that transform and adapt with speed and at scale.

Delegates to our Forum will see, hear and discuss case studies impactful business transformation, the latest developments and opportunities in mobile marketing and advertising, the essential elements to driving business growth and in using technology to win.