Incite Marketing Summit

The Future of Marketing is Authentic Engagement on a Personal Level

The role of marketing has changed. As building an authentic brand story becomes front of mind for businesses, the c-suite are putting more resources into the marketing department and demanding results. But what results are they looking for and what metrics should we be prioritizing? Now, more than ever, we must work collaboratively as a department to push the marketing funnel and show ROI.

The areas of opportunity are:

1 Brand Story: How can we create an authentic brand story that engages all customer groups in a diverse audience?

2 Data & Personalization: How can we embed insights from historical and real-time data, alongside AI capabilities, to make an impact at every touchpoint?

3 Compelling Content: How can we create and distribute a large amount of content with less effort and lower overheads?

Bringing together world renowned CMOs, innovators and experts, the Incite Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their organization forward. A holistic cross-industry, cross discipline approach to effective and authentic marketing driven by innovation.