With increasing customer expectations driven by other industries and a new wave of millennial buyers entering the prime insurance target market, recalibrating the insurance culture from product to customer-centric is critical. But what does this look like, and how can you support and motivate such a shift?
The I2C: Insurance2Customer USA Summit is an opportunity to bring together the industry to gain insight from each other, from experts and other industries to develop new strategies to meet the needs of customers who want to engage with their insurer on their terms, through their preferred communication methods.
Industry speakers include Brad Rutta (VP Marketing & Communications, Berkshire Hathaway Travel), Emily Hathcoat (VP Marketing, CNA), Barbara Ernst (VP Marketing, Prudential), John Dunton (CEO, Erie Mutual Insurance) and Rahim Rajpar (AVP Strategy & Business Development, John Hancock).
See the full event details, including the agenda and full speaker line-up, here.