Digital Content Summit

Digital content has moved on. Audiences are increasingly savvy about ‘advertorials’, or branded content that’s subtly selling stuff, so brands need to get smarter. The key is personalisation – making the content genuinely useful or interesting to that small audience segment. It needs to be exactly what they want, delivered in exactly the way they want it.

The way people consume content changes at an incredible rate. The time of day, the type of device, the format of the content (video vs text), the platform (social media, eBook, YouTube), the consumer’s demographic – these all contribute to how it should be designed. With the rise of new technologies comes the opportunity to stand out from the crowd by doing something new, and that means a change in design.