Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you have a clear brand purpose and if not, you reinvent your strategy.
Incite Group will be hosting a free webinar - April 3rd at 14:00 GMT with marketing leaders such as:
- Franck Kermarrec, Chief Marketing Officer, Millennium Hotels and Resorts
- Andrea D’Aloia, Brand Director EMEA, Burger King
- Ben Roberts, Digital Marketing Strategist and Podcaster of “Marketing Buzzword Podcast” (moderator)
Hear how these brand leaders are:
- Strategically reinventing their brand purpose
- Positioning themselves in an increasingly congested ecosystem and standing out from the crowd
- Moving beyond traditional marketing and what this means for you
https://register.gotowebinar.com/register/5390827842634181900?source=crowdreviews