Asian Banking Forum East

Ensuring profitability of customer engagement strategies in the face of disruptive competitors

The only event to support retail banks in the tactical transformation of their business internally in order to engage customers externally. In the face of such unpredictable market dynamics, this exciting, unique event will focus on how banks can smoothly undergo transformation to meet the ever-growing needs of their customers.

Locally, the retail banking market is fully embracing the concept of digital, the next step is to tactically execute customer engagement strategies to provide more agile, customer-centric services. This event will attract leading retail banks from across East Asia to discuss their transformation plans and collaboratively overcome key challenges within customer engagement and emerging disruption.

Content will target how to gain usable information through effective analytics, case study’s exploring the best way to change internal culture and mindset, considerations for structure and synergy for the customer, solutions to concerns around integration and interoperability of technology and ultimately a toolkit to create a seamless experience for customers which is profitable to the bank.