AI and Machine Learning have emerged as a central aspect of analytics which is applied to multiple domains. AI and Machine Learning, Pattern classifiers and natural language processing (NLP) underpin Sentiment Analysis (SA); SA is a technology that makes rapid assessment of the sentiments expressed in news releases as well as other media sources such as Twitter and blogs. This conference addresses and explains how to extract sentiment from these multiple sources of information and showcases the advances that have taken place in the field of financial innovation.