In this two-day, hands-on interactive workshop, you will explore the ‘Standards for the communications profession’. You will learn how the standards impact the focus for your communications strategy and the focus for your career. Work through building a strategic corporate communications function and strategy that generates the results your organization wants. Organizations today expect corporate communications to be the trusted advisors, business leaders as well as the communication experts. ROI for communication and delivering business value is expected, in a cost/budget-constrained environment, where resources are stretched and the audience relationships have become more demanding.