Advanced Strategic Corporate Communications

Through this 2-day hands on interactive workshop, participants will explore the ‘Standards for the communication profession’. They will learn how the standard impacts the focus for communication strategy and the focus of their career. Participants will also be presented with the opportunity to build a strategic corporate communications function and strategy that generates the results that organisation wants. Organisations today expect corporate communications to be the trusted advisors, business leaders as well as the communication experts. ROI for communication and delivering business value is expected, in a cost/budget constrained environment, where resources are stretched and the audience relationships have become more demanding.

Key Learning Objectives
• Knowing the global standards for communication profession and how to apply them within the functions.
• Aligning the global standards and organizations strategy to generate huge returns
• Review corporate communication function, understanding measurement approach and the basics of the 4M’s (Message, Market, Media and Measure)
• Assess and implement the best channels for communication efforts
• Working with multi dimensional multinational audiences and build a profile that improves engagement
• Understand own personal value and role as a strategic advisor and trusted business partner and the competencies of today’s communication professional
• Understand what it means to work with stakeholders and understand how to influence them and finding common ground
• Measure the impact of communication and generate huge ROI for the organization
• Build personal brand to taking career to new levels within the organization

Contact Details
Email: [email protected]
Website: http://www.opuskinetic.com/details-training-265
Telephone: +65 6294 6415