BMDP Statistical Software

We use the BMDP Statistical applied to the data, and we define as primary aspect targeting - behavioral and value - according to the customer profile, to create different predictive models and plot sales strategies and relationships. With this software we become more assertive, to have a clear understanding of the right time to get in touch with the customer. And more than that, to avoid unnecessary contact. It's a simple logic. When you customize your action, thus offering the right product at the right time and the right person, you improve your results.

Today, the company does not live longer without a statistical area, the models are already built and undergo a series of updates and adjustments. Without BMDP Statistical, we would be with a blindfold until now been unable to discern a customer the other. When you customize your action, thus offering the right product at the right time and the right person, you improve your results.

With the tool, the company also improved its relationship strategy with customers. Currently, we know exactly who are active consumers, inactive and those who are in recovery. When the user begins to browse the site, we riding the offers according to this navigation with categories and products of interest. This increases the conversion rate.