B2 Interactive FAQ

Most reputable and experienced SEO firms subscribe to similar basic philosophies for basic search engine optimization. The days of over-optimization and unnatural link building are far behind us and tactics that are focused on old SEO metrics leads to largely unsuccessful campaigns. SEO presents a fairly level playing field today when it comes to knowledge that is available to help websites perform as well as they should within search. That being said, not every site deserves a #1 or page 1 ranking. The quality of your site (code, structure), the content (explanation of what each page is about to searchers and search engines) and most importantly the ability to meet needs and/or answer questions specific to searchers using various search engines is what SEO is about for every website. What creates the uneven playing field in SEO is often budget and resources to invest into proper website structure and the content necessary to tell searchers and search engines what you are about. Good keyword research that identifies the who, what, why, where of searchers who may possibly benefit by visiting your site and knowing their intent when they reach your site is one of the largest differentiators of our SEO services vs. other firms. Great research and data upfront helps provide your visitors with what they need and what search engines need to know. One other benefit of our SEO services is the coordination with social, web design/development, content marketing and other SEM teams all under one roof. A big benefit for our clients is not having to coordinate specialized services from many different companies who they hope work together. We have the specialists in each department working side by side creating better results and efficiencies for our clients.