Many have perceived that the rise of social media marketing has been just a passing trend. With a no practical advantage, and being emotion-based marketing, (that is, the consumer behavior here is a roller coaster of emotions when it comes to purchases), some people have predicted its “demise” years ago. Social media management may not have even existed, since former social media platforms are starting die one by one. But its staggering growth and warm reception from consumers now seem have proven otherwise.
Today, there is a worldwide recognition about the influence of social media to consumers when it comes to purchasing decisions. With the increasing number of social media users, which account for more than two billion people, the opportunities are also growing. Regardless of size, businesses nowadays are not missing out on having their own social media accounts as part of their digital marketing strategy.
A number of businesses now utilize the social media for their marketing and sales initiatives. We now realize that social media marketing for business is not anymore just an option. Not utilizing it today may mean significant loss of opportunities for you.
Benefits to Business Sector
By now you may have seen, felt and recognized the advantage of utilizing the social media as a valuable part of a successful marketing strategy. It builds up your brand, promote your content, and improve your online presence. Social media is practically part of a growing number of more consumers nowadays. And it is basically free to use, so what’s to lose?
Social media marketing is a source of potentials when it comes to increasing your revenues and improving on your customer relationship. Here are some of the ways that social media marketing can improve your business:
- Brand recognition
The benefits of brand recognition using a social media management tool works positively in both ways: improves your presence and accessibility to potential customers, and sustains familiarity and update for existing customers. Establishing a brand requires a continuous implementation of interesting and engaging content that not only promotes the product or service, but also creates informed customers.
- Customer loyalty
The social media enables your business to be continuously visible to your customers, which improves the chances of converting them to be loyal ones. The kind of connection established by two-way communication significantly improves customer relationship. This is beneficial for enhancing engagements that also influence revenue generation.
Marketing studies have shown that 66 percent of marketers achieved positive lead generations from using social media, even as little as spending six hours per week on it. Social interaction benefits are an indirect factor in this case, wherein social media “humanizes” marketing in such a way that customers sense a more personalized approach for businesses. With social media marketing, the customers call the shots by coming to the business (by following or subscribing to its social media pages) and not the way around. This way, you know that your followers are already potential customers, thus increasing conversion rates.
- Brand reputation
This is not a direct result of having a social media presence alone, but rather, achieving brand reputation lies in the continuous delivery of satisfying products and services that yield to more positive online reviews. Social media marketing can magnify your reputation by empowering word-of-mouth advertising for your benefit, by letting your customers upload their experiences on your pages, and give you ratings as well. Acquiring a certain extent of positive feedbacks can earn you the reputation of your brand, and more likely that consumers will see you as a credible and trustworthy business overall.
- Inbound traffic
Online presence is, basically, all about traffic. With search engines, rankings are influenced by inbound traffic, which is one of the biggest influencers of your relevance to the search queries. With social media marketing, traffic is an important measurement of how your target audiences receive your brand, that is, through trending stats, mentions, hashtags, likes, followers and subscribers. Sometimes, people would directly correlate the number of your followers to your credibility, especially when we talk about brands. Social media accounts that have more followers are tend to be followed by more, aside from it should be offering valuable information on a continuous basis for relevance.
- Customer insight
Through sophisticated technologies and focused observation, businesses that utilize social media can now take advantage of “social listening”. This is the way of gathering data from customer interactions and conversations within the social media channels, and capture useful information that can help you make smarter decisions. It can be done by mere observing, daily engagements or by using the analytics feature of most social media management software. One of the benefits of social media marketing is that you can realize some insight on how you can improve your services, enhance your product features and develop future innovation.
- Customer experience
In a social media benchmark study released in 2013, 63 percent of consumers go to social media for their customer service needs. The fast response, round-the-clock accessibility and the public nature of platform, makes social media as one of the most preferred customer service venues for customers who want quick answers to their concerns. This greatly improves the quality of your service, thereby enhancing customer and user experience with your engagements.
Online marketing platforms help businesses to penetrate a wider market and to reach out to their clients and potential customers in a more targeted and personal way. With the growing number of social media channels to utilize nowadays, marketers find it more challenging to stay on top of their social media marketing campaigns. For greater efficiency, most businesses opt to use the top social media management tools.
Why You Should Get Software?
Investing in software or tools for your social media campaign may take up a large portion of your marketing budget. It may also entail you to adjust some of your existing systems in order to accommodate, and set aside a considerable time frame to assess its performance by running it alongside. To justify the cost, one must prove its long-term value to the business by enabling it to more function better and sustain a steady growth. It must also aide in delivering highest quality services and products, and lets you save time and resources in the process.
Most enterprise software is expensive, that is why it is important to choose the right fit. It must fulfill your own set of requirements, to help you achieve your objectives and goals. Make sure that you’ve first exhausted your options by comparing, and that you find the best value for the features you don’t want to compromise.
How social media marketing can help your business achieve its marketing goals? What are social media marketing tools? Here are some of the advantages of using tools to achieve success with social media marketing:
- Cost effectiveness
It may ask for an expensive capital up front, but the savings in terms of time spent in managing multiple account without a management tool to use is already significant enough to make it cost effective for long-term. Its capability to detect errors and negative trends as they happen can help you be quick to resolve matters that may affect your business negatively if unattended right away. Having a set of objectives for your tool, and comparing the outcomes against it may help you quantify its cost effectiveness and value to your business. But overall, letting you manage your social media channels with greater efficiency that produces positive results is enough to consider it as an asset to your marketing strategy.
- Advanced support
Having a technology-based tool at your disposal places a lot of powerful features and advanced capabilities in your hands, which may be complex in nature to understand and utilize upfront. Social media management tools let you gain access to a strong technical support team, which can help you make the most out of your software. Their expertise and extensive knowledge of the challenges involved in managing social media marketing are prevalent on the features that these tools enable you to have. The team behind your software will make sure that you maximize its benefits and achieve success for your social media marketing campaigns.
- Value-added features
To get the best value for your money, it is important to consider getting the other features that can add more edge to your social media campaigns. Having these included in the social media management software you use, provides you continuous leverage as the market trends change and goes. It helps that you choose software that is already a complete package, maximizing the purpose of using a technology-based tool in the first place.
- Continuous optimization
Needs and solutions are ever-changing, so as the trends involved in social media. Aside from providing a host of features, your social media management tool must be robust enough to evolve alongside the fast paced changes in the social media environment. A well-built and carefully thought-of piece of social media management software won’t have any problems in sustaining the level of optimization for your campaigns that you need.
We at CrowdReviews.com have the comprehensive list of the best software, business tools and service providers available in the market today. They are ranked according to client ratings, and we enable customers to write feedbacks so potential clients can smartly weigh their options. Read here about the different social media management tool reviews to help you in getting the right partner for your next social media campaign.
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