BLOGs
Advertising Agency Management Software
Published January 07th, 2017 by

Why Advertising Agency Management Software for Creative Projects

Why Advertising Agency Management Software for Creative Projects

You could improve your collaboration for projects management when you compare advertising agency management software and choose one to adopt. You can perfectly carry out milestones and its related activities only if you avoid technical issues. With the help of ad agency production management software, you would be able to rethink your approach in completing tasks, leading to better decisions.

Nonetheless, you cannot simply get a free advertising agency management software. You have to put together different factors beforehand prior to a tool investment. You have to evaluate the application first so you could guarantee that it would comply with your key preferences.

Different Types of Advertising Agencies Benefiting From Software

The largest advertising market worldwide is the United States. According to U.S. Advertising Industry Statistics and Facts, there is over $180 billion spent in the given industry last year. This year, it was projected that the media advertising costs would reach as much as $200 billion by the end of December. The most demanded medium of advertisement is the television. In 2016, advertising revenue in TVs is projected to expand from $71 billion to $75 billion.

Relatively, the advertising industry is divided into different sectors. Not all firms specializing in promotions pursue similar goals. To give you ideas regarding this matter, here are the different types of advertising agencies:

Full-Service Agencies. These are advertising companies that handle all marketing requirements for the clients. The service starts from planning then proceeds with the production and placement of the advertisement. The companies could help in delivering newsletters, organizing trade shows, documenting annual reports, and promoting sales among others.

Technically, the full-service advertising businesses provide a wide range of services encompassing media planning, accounts management, creative development and production, and research tasks.

Interactive Agencies. These marketing firms are using contemporary communication options. Particularly, it focuses on online advertisements and sending personal messages to prospect clients. The goal of these companies is to create very innovative, interactive, and modernistic concepts.

In-House Agencies. The companies are similarly effective as full-service agencies. These are large organizations that work as per the requirements of its clients. Typically, some companies develop their in-house groups in order to cut the costs of advertising, which is difficult to do when dealing with third party companies.

Specialized Agencies. The agencies work for a certain industry. For instance, they could offer services for medical, real estate, education, or financial segments.

Creative Boutiques. The firm provides actual advertisements with the use of imaginative and interesting themes. When you hire the company, you may also need to employ another agency that could acquire, plan, and perform administrative functions.

Recruitment Agencies. From the name itself, the companies focus on outsourcing employees at different levels. The agencies advertise job vacancies depending on the specialization. There are companies that focus on senior management positions, whereas others concentrate on blue collar jobs.

Media Buying Agencies. The agency pays for the time in television and radio. Afterwards, it would resell the time to other advertisers. These companies also carry out media strategy planning with media stations.

Social Media Agencies. With growing demand for social media marketing, agencies focusing on social networking sites have been developed. Apart from social media platforms, the agencies also work on microblogs, forums, blogs, and Q&A sites.

Retail Advertising Agencies. The advertisers help companies market their products to distributors or other retailers. They have production and creative teams to carry out a price-based advertising plan.

Top Features of Advertising Agency Management Software

You will have the reason to buy an advertising agency campaign management software once you learned how diverse the features of the tool are. Although you may not find all capabilities in one software all the time, getting the core functionalities in one place is enough. Given below are few of the most useful features of the best ad agency management software:

Project Management. You must be able to keep your projects on track, especially if you are catering to customers simultaneously from various locations. The software must have a simplified yet complete projects dashboard, which gives you update on the progress of the activities.

The module must enable you to craft to-do lists, set up alerts, and approve project requests. In addition, it is more helpful if the project management application could secure file sharing with flexible permissions.

Resource Management. Advertising requires allocation of resources and you need to carry this out effectively. If your company is big, it is likely that your departments are handling hundreds of tasks every day. You must have a module to get a graphical view of your departments’ workload. By monitoring this, you could get rid of overcapacity and too much resource utilization.

Even if you are caught up in other activities, you could guarantee not overloading your staff with products. You could pre-set the capacity of each department on the calendar, including their holidays.

The resource manager should also give you the edge to assign teams for quick completion. You may even brief the supervisors and project managers by simply leaving notes on the task without necessarily meeting them face-to-face.

Files Sharing. There must be a secure file sharing support from the software. From this solution, each person in a group could obtain appropriate information. In addition to the documents sharing, there must also be e-mail alerts for comments, approvals, and updates. This enables the team to save time from attending meetings or discussions. Even from their desks, they could converse on how to overcome task challenges and seek help when necessary.

Accounting Software. It is better to have an integration with accounting software. The application will reduce the hassles on billing, generating invoices, and tracking expenses. By applying real-time updates on the costs accumulated by a project, it would be easier for you to close the workload’s total amount. In just a few clicks, you may even send the bill to the client, stating the balance they need to compensate for the project.

Client Relation Management. Your software must have a centralized portal for clients’ record. For instance, you must have quick access to contact profiles, sales opportunities, and existing contracts. The complete set of data about the clients will help for analysis. If you have covered various industries, an organized record keeping would help you track sectors by specialty, region, type, and revenue among others.

Reporting. Reports are important in real-time analysis of your company’s performance. If you want to ensure that every department is working accordingly to balance the expense and expected returns, you must harness the power of data. The ad agency software must at least generate status reports, maintenance reports, and performance reports. You must also be given the capability to tailor reports based on a period, department, or project.

Flexibility. An advertising team is anticipated to be on the run. If you do not want to miss anything no matter where you go, you should find an agency management solution that allows you, your staff, and even clients communicate continuously. The software options available today are often accessible regardless of platform use, such as mobile, tablet, desktop, and laptop. By having this advantage, you could make time-sensitive decisions, particularly for critical projects.

Do Not Get Left Behind and Adopt an Ad Agency Software

With a wide range of ad agency management software reviews, you would certainly find it easier to outgrow companies in marketing. There are different options available that may confuse you. To give you a good start, consider these three software options:

SharpSpring. The marketing company software guarantees higher sales since it generates leads for instant opportunities. The platform is specifically developed for website owners who would like to ensure that their internet portal is automating success for the firm. It could track site visitors by behavior. Furthermore, it is designed to automate e-mails, build powerful mailing rules, and engage leads among others.

FunctionFox. The platform is set to simplify your resource allocation and project management. It eliminates the need to use Excel or timesheets to track workload completion. FunctionFox provides comprehensive features, such as stopwatch timer-paired timesheet, accounts preferences, tasks with editable rates, personal calendar, file sharing, reporting, expense monitoring, and client access among others.

The software is geared towards the success of your advertising business. It could work without necessarily installing it. Since it does not require hardware, maintenance is not necessary. You simply need a web browser, and the IT team of FunctionFox would take care of the rest.

QZZR. The campaign support will provide you custom quizzes for marketing. The purpose of the software is to drive leads for your company and generate sales after. If you are in the business of marketing websites, you would find its customizable quizzes helpful in capturing e-mail addresses. It will even allow you to customize different fields for the survey.

The aforementioned advertising agency solutions have received positive feedbacks from its previous users, proving that they are recommendable and useful. If you still want to explore more products to compare advertising agency management software, you may visit CrowdReviews.com, and it will provide you community-driven reviews of advertising agency management software.

Our rankings are completely independent, transparent, and community driven; they are based on user reviews and client sentiment. These advertising agency management software companies had to earn their way up and didn't just pay their way up.

View Rankings of Best Advertising Agency Management Software Companies