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Published August 30th, 2016 by

What You Need to Know Before Starting Your Link Building Campaign

In the past, search engines rather base page rankings in the “popularity” of websites through mentions, links, and keyword density. It was later realized that this kind of system can actually be manipulated, thus defeating the true purpose of returning relevant information based on facts and not on selling points.

What You Need to Know Before Starting Your Link Building Campaign

Search ranking and traffic success are based on how search engines analyze a website content through criteria involving trustworthiness, spam basis, and authority. The complexity of this algorithm isn’t necessary to put focus on, but rather knowing that search engines use more sophisticated link analytical methods of evaluating websites nowadays is enough.

Page Rankings: How to Achieve?

Link building has evolved in a number of stages, and is continuously updating as more information are being deposited in the world wide web. According to the latest ICT statistics from ITU, currently the world has 2.5 billion users in developing countries, and about 1 billion users in already developed countries. The correlation between internet users and internet data can then be derived accordingly from these figures.

With this amassed data to deal with, how can your business website go on top of the search page rankings? One can go directly in understanding the algorithm used by search engines, but it can be complex to understand with all the analytic methods and metrics used. What we can do instead, is to carefully observe the search page results and how it is returned. These are what modern SEO experts deal in making intelligent tactics in order to make effective link building strategies.

  1. Global Popularity

The more popular and informative a website is, the more links it will gather. A business website should hook up with these kind of sites, but be sure that its content is relevant to what it contains. One must be careful in mentioning these kind of websites, as not to appear as only “press release-ing” instead of citing an authority for the information you included in the content.

  1. Anchor text

The best SEO practice of using anchor texts is that it should conform to link relevancy. Here are some important key points to remember in using anchor texts:

  1. If there are many inbound links, which use the right keywords for their anchor texts, point out to a specific website or page, the said page will more likely have better rankings. Using call-to-action statements such as those that start with “Click here” or “Check out..” are the more popular examples of this point.
  2. Be wary of using too many anchor texts that link to the same website. Google, with its more sophisticated algorithm, would become suspicious and deal with such activity as unnatural and manipulative. So it is best to stay away from such content creation activity.
  1. Trust Rank

There are websites that can measure the relevancy and trustworthiness of your website according to its content and return the results to you. This can help you optimize your website against the specific criteria posed against yours. A high trust rank rating is usually gained by government, university or school and non-profit organization websites.

  1. Link hubs

It is important to gauge the pages before you “link” to them. What you didn’t know, it was already under a “spam watch list”, and being associated with it can greatly affect the integrity of your website.

  1. Link update

One should constantly check you linked with if the information is still relevant, viable or updated with your content. There are times that there will be broken links, the one that returns an “http 404 error”. By constantly updating your website content and its associated links can improve your page rankings.

  1. Social Media

Search engines can be aligned with the principles of social media, which both operate on the idea of networking and relationships. The point of social media use in link building is not exactly to defeat professionalism, but to promote and be visually present online nonetheless. There is no denying with the increase usage and the importance of social media presence nowadays, and a business cannot afford to let go of this opportunity.

Social Media Sharing and Link Building

There is no clear and solid link between social media sharing and its effectiveness in link building tools. But social media sharing does help link building and SEO in a stronger way. It can promote, but cannot replace the depth and intelligence of link building in affecting the page ranking and traffic of a website.

Fundamentals of Link Building

Link building is one of the foundational elements of effective online marketing. It is not a one size fits all strategy, but rather consists of many approaches in order to be successful. Today, link building isn’t just about sprinkling many linkable comments on every forums or blog posts to boost web page traffic, but link building is about establishing high quality content marketing which will serve as your attraction points to your website. Though it still involves the traditional link building methods of tapping as many digital channels as possible, it now involves more effort in creating useful articles and content and promote it accordingly.

The grand scheme of learning link building strategies can be daunting to understand, especially that Google has released its search engine algorithm updates, which prohibit the use of most link building strategies that businesses have grown accustomed to. Formerly, link building was plainly striving for quantity, whereas today it has become more complex and strategies require more critical thinking and impeccable content writing skills.

On the other hand, the complexity of link building trends in modern SEO shouldn’t discourage one from learning it for his own business benefit. While stricter measures are up against black hat SEO techniques, it still boils down to maintaining originality and accuracy in your content that will make it stand above the rest. A lasting website strategy is one that is built upon logical and natural means, which cannot be achieved with instant results that black hat strategies won’t be able to give. With many promotional channels to choose from nowadays, implementing a solid online marketing strategy on the basis of link building are still viable and effective.

Simple Link Building Strategies

Link building is one of the challenges that SEO advisers face, but is critical and important in order to attain greater success in online marketing and presence. Link building strategies do require hard work, patience, attention and creativity in executing aside from substantial knowledge about how search engines gauge websites. Although there are basic strategies to follow when doing link building in the modern world, no two campaigns are exactly alike, which is most likely be based upon the personality of the one who executes. However, for the sake of having an outline, here are three ways of acquiring links:

  1. Natural/Original Content-Related Links

There is no need for elaborate SEO strategies in order for others to create links out of your content if it is of high quality and worth sharing.

  1. Outreach Link Building

This kind of approach involves some kind of work of campaigning your links through emailing relevant peer writers or bloggers, submitting your links to directories, or even going a long way to pay for premium listings. But this is a non-aggressive move because we are talking about highly relevant and quality content that just needs a little boost in promoting.

  1. Non editorial, Snippet Link Building

These can be of the least impact, but still can fuel the drive. Guest book signings, random comments and forum signatures can also be done in order add “pathways” towards your website. But this method should be used with caution, as overdoing it can lead to spamming.

Hiring a Link Building Agency

There are times that SEO and link building curtails a lot of effort in order to be right and effective. This is where a link building service is necessary in order to cover the important aspect of building your business’ online visibility. The best link building services come from experts in the field of SEO in a specific industry. It is wise to make prior interviews and comparison of different link building agencies in order to gauge well what approach will best suit your business model and needs.

Building Your Own Link Building Campaign

Most web marketers associate the concept of link building to that of small roads in between highways. It is that “shortcuts” that enables your website to reach through the main road of the internet highway faster and bypassing the other millions of websites that are headed to the same destination. While it maybe compared to shortcuts, it is not that easy to go through a densely populated information source as the internet. Today, link building remains as robust as it was, and still a valuable element of implementing successful online marketing strategies.

Modern SEO just rather shifted the goal of marketers from getting as many of your website links to populate the web into providing high quality content and inbound links. Page ranking and traffic still remain as it is – with the purpose of landing on the spot of most visibility in search engine results pages. Marketing in general, which used to goal for sales, is now headed to developing relationships instead. Utilizing the world wide web is letting your business be a network driven one, which is what link building is all about – creating relationships with authority sites, in order to drive web page traffic.

This network driving point was actually proven with the proliferation of social media websites, which provides that advantage of getting an almost free, or exactly free, tool for your promotion and link building strategies. As we know, social media, or social networking sites, are advocating close knit communities online, which cultivates relationships without regard to geographical limitations. As the internet continuously expands to reach more users, and with the innovations in mobile technology, there is no stopping from your online marketing strategies to flow through the gateways and reach more people.

High quality link building is achieved by “linking” with the right authorities, and implementing clean SEO techniques. Modern SEO experts are also providing a lot of information on the web on how to implement such white hat SEO practices that they themselves have proven its effectiveness and endurance with the internet.

Conclusion

Goal setting is the first important step to take in order to begin your link building campaign with the right perspective. Link building can be both simple and complicated at the same time, depending on the goals that you have written. Getting the services of a link building firm might be a wise choice too, for the meantime, while you learn the course.

Include accurate and reputable client feedbacks in your research about the right link building service provider for your business. Check out CrowdReviews.com’s reviews of link building agencies for the latest ratings and feedback about the different link building agencies in the market today.

John Tovar

John specializes in the creation and planning of business-centric mobile applications and mobile website design and development.

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