Internet Marketing
Published September 26th, 2017 by

Website Designing Tips to Improve Conversion Rate

A web design company is not all about creating a stunning visual impact for a visitor but it is about ensuring the visitor engages with the site and completes a purchase cycle. This conversion of a visitor into an end-user is termed conversion rate.

Conversion rate optimization or CRO as it is called is a combination of science and creativity. Creativity takes care of the visual appeal and forces the user to spend extra time on the site. The science aspect is where the role of a digital marketing agency becomes important. A user should have easy access to information, links and tabs should promote interest, there should secure gateways for sales, analyzing user behaviour with tools such as Google Analytics, etc., are just some aspects covered under the scientific part.

Top Website Designing Tips to Improve Conversion Rate

Here are shared some useful website designing tips to improve your conversion rate.

Tip #1 Compatible with Different Devices:

Is your audience using the IoS or the Android platform? Are they browsing on Linux or Windows? Is their search on smartphones or desktops? For most companies the answer is a mixed bag, and therein lies the necessity of choosing a web design company that can help create a cross-device, cross-platform, device.

Tip #2 Content Remains the King:

You may have heard this multiple times, and it holds true ‘content is king’. It is what will engage your users and give them the information they seek instantly. It is the content that will drive further traffic to your website and help convert traffic into users.

Tip #3 Manage SEO for Better CRO:

A good digital marketing agency knows the value of an excellent SEO strategy to drive CRO. SEO is important to improve visibility and enhance rankings with natural links, reviews, relevant keywords, etc. Tabs leading from your SEO content should lead to relevant landing pages and not to the homepage.

Tip #4 Reduce Burdens on User:

Reduced scrolling, decrease the length of forms to be filled or minimise the number of clicks to reach an end product are just some was to reduce a user’s burdens. This is absolutely essential as most people now browse and complete purchase cycles on the mobile and people lack the patience to spend even a few seconds then is absolutely necessary to search or complete a sale.

Tip #5 Test, Test and Re-test:

Yes, the truth is that testing the response of your audience to the website designing elements, your SEO strategy and content of your site. The most common practice is to create multiple pathways and split the audience into using different ones. The strategy that gets the ultimate response is the one that should be adopted.

Tip #6 Change Strategies to Suit Current Times:

For an increased conversion rate, changing the look and feel of your landing page Remember, to keep testing and changing strategies as consumer behavior is not static and will change over time.

Website designing as experts will tell you requires in-depth knowledge of tools and techniques necessary to improving user experience and involvement. The ultimate role of the website’s design is to convert traffic into information requests, emails, phone calls and sales. and the web design for your company should allow for clear information. easy navigation, etc., to ensure a higher rate of conversion.

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Rajat Tyagi

Rajat is a Digital Marketing expert and also an author-cum-blogger. He has experience in writing content on different verticals which majorly includes digital marketing. He's also a professional speaker and social media consultant.
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