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Published October 27th, 2016 by

Web-Based vs. Mobile Sales Force Automation: Which Is Better?

Web-Based vs. Mobile Sales Force Automation Which Is Better

One of the important aspects of a business is sales. Without it, the company won’t be able to survive. However, it won’t just go to your store without making any effort. Obviously, you need to market your firm to your target audience to increase sales. Nevertheless, creating an ad for your business is not easy. There are many things to consider when creating a compelling campaign. You need to regard your target audience, your message, and so on.

Fortunately, you can make it a lot easier by using sales force automation tools. You may ask, “What does it have to do with marketing?” Marketing is the one that drives sales to your company. If your ad doesn’t have an impact on your target market, you won’t reach your target sales.

With the help of this program, you can create an ad perfect for your audience. You just need to use the data provided by the software. With this information, you can create an ad that will influence the buying decisions of your target audience. Consequently, it will drive sales to your business, giving you a hefty amount of profit.

There are several types of sales automation tools, but the widely used choices are web-based and mobile platforms. Many people think that there’s not much of a difference between these two programs. However, they have differences too.

This article will discuss what you need to know about these applications. You will also learn which one you should choose. However, you need to know what is sales force automation system.

Sales Force Automation Explained

Sales force automation is a process of increasing the efficacy of duplicated processes a sales agent performs. It automates and highlights business tasks such as lead management, marketing management, account management, and so on.

Many people think that sales force and customer relationship management are the same because they both drive sales to businesses. However, the purposes of these tools are different from each other. Customer relationship management focuses on the relation of the seller with the buyer. Sales force automation, on the other hand, concentrates on the sales procedures. Nevertheless, these platforms should work together to increase sales in your business.

What You Need to Know About Web-Based Sales Force Automation

We have already discussed the sales force automation tools definition. Now, we should focus on two of the widely used SFA systems – the web-based and the mobile platforms. However, we should discuss the Internet-based application first.

It is the most commonly used program among all types. Compared to mobile and the old-school software, you don’t need to download the app. You simply need to create an account to get access to the program.

One of the good things about this platform is that it allows all departments to work simultaneously. You just need to give them access so that they can get the same information. Hence, you don’t need to send them a report one-by-one to inform them about the account.

Another advantage is that it allows you to assign a task to the right person or group. For example, if the account wants to buy a product, you can transfer this duty to the sales department. That way, they can start processing the transaction until it closes. Hence, it will make things easier for both parties.

Marketing is also an advantage. As mentioned earlier, the automated sales system can help you create a compelling marketing campaign. This tool receives volumes of data from your customers. You can use this information to make a strategic advertising campaign that will drive sales to your business.

Apart from that, it tells you what product gets the highest sales and which one does not. Hence, it will help you decide which merchandise should stay.

Nevertheless, the best thing about web-based sales process automation is that you can open it by using different devices. You can use it with your desktop or a laptop. You can even open the tool using your mobile device, as long as you have an Internet connection. Hence, it will be easier to manage the entire team even when you’re not in the office.

Things You Need to Know About Mobile Sales Force Automation

The use of mobile SFA is also growing. Because most of us now have a smartphone or tablet, software programmers take this opportunity to make it more efficient. With the use of the sales force mobile application, you can manage all business tasks with ease.

Apart from that, there are other benefits that you can get from the mobile SFA system. One is the real-time report. Every time you transact sales or receive a call, the software automatically gets the information of the client. This process will help you save time because you don’t have to type the details manually. Hence, you can concentrate on making more sales.

Other than that, it lets you do paperless reporting. Making a report is one of the most time-consuming jobs in the business. You need to type in every detail of the transactions made throughout the week. Furthermore, you have to print the reports before you give it to the executives.

With the mobile sales force, you don’t need to spend hours in front of the computer making reports. You simply need to take a screenshot of the data and send it via email. It not only saves time but also the environment too.

Bceause it’s a mobile-based program, you can manage your business wherever you are, as long as you have an Internet access. You can manage your client accounts, assign tasks, process sales, and so on. However, you need to link it to the sales software that you use. That way, it will get the same information that the web-based program receives.

Another good thing about this app is that it does what a web-based platform does. It can help you create a compelling marketing campaign, serve your customers better, and so on. The only difference is the interface. Because the software is designed specifically for mobile devices, you should expect that the interface is different. Nevertheless, the way you use its features is still the same.

There are several mobile sales force solutions out there. When choosing the right app, always remember that there’s no “one-size-fits-all” system. Hence, you need to know what you need before you decide.

Know what the mobile application has to offer. Make sure it allows you to track the business deals as well as your campaigns. That way, you will know which product or ad should stay.

Lastly, you should read some sales force automation tool reviews. These write-ups will tell you which mobile SFA you should choose.

Which Tool Is Better?

Without a doubt, web-based and mobile platforms are two of the top sales force automation tools, but which is better? Let’s discuss the differences between these programs.

Let’s start with the interface. Web-based sales tools have wider ground than mobile-based software. Hence, it will be easier to search for the feature you want to use.

As for convenience, the mobile solution is more accessible. You simply need to open the application store and download the program on your device. However, make sure that the app is similar to the brand of software you’re using. Otherwise, you can’t sync them if they are from two different companies.

The procedure of reporting is different too. In the Internet-based platform, you need to download the data and send it to the recipient. With mobile solutions, you just need to take a screenshot and then forward the report to the receiver. Nevertheless, they both save time, money, and the environment.

Despite the differences, they also have similarities. First is the features provided by these programs. What you see on the web-based interface is also in the mobile app. That way, you can still do your tasks whatever device you’re using.

Second, both tools allow users to work together regardless of the distance. The chief user should only give access to people involved in the task, so they can start working.

Lastly, they both need Internet access. Without connection, you can’t manage your company.

So which is better? The answer lies in your hands. If you own a growing business, then, it’s best to use both services. That way, you can keep up with the latest development in your store anytime and anywhere.

However, if you own a small-scale enterprise, then, a free, web-based SFA tool is enough. It only has the fundamental features of the system, but they are enough to run a modest company. Nonetheless, you still need to read reviews, even if it’s free so that you can get the best service from it.

There are many sites where you can find user reviews. However, some of them don’t provide enough details about a product or service. Hence, before you read the critiques, you need to check the credibility of the website. Otherwise, you might get the wrong product or service if you read an erroneous review.

Do you want to get a sales tracking program for your business, but you don’t know what to choose? Go to CrowdReviews.com and read their sales force automation software reviews.

Our rankings are completely independent, transparent, and community driven; they are based on user reviews and client sentiment. These sale force automation software companies had to earn their way up and didn't just pay their way up.

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