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Published September 12th, 2016 by

User Flows That Can Help You With Your Marketing Automation Tools

user-flows-that-can-help-you-with-your-marketing-automation-tools-1Marketing automation tools is becoming a very integrate part of businesses today, especially in the sales and marketing industry. It focuses on the customer experience and meeting your business goals. This article will talk about the main user flows to focus on to develop excellent strategies for your marketing automation.

Brand Awareness

Brand awareness is a kind of marketing strategy used in most email marketing automation software. It is one of the main components of advertising your product, especially if it’s new to differentiate it from other companies. You can create your brand awareness by doing the following:

  1. By traditional advertising. Traditional advertising is using print media such as newspapers, magazines and other publications to promote your brand.
  2. By social media. Today’s generation spends a lot of time in social networking sites such as Instagram, Facebook and Twitter. So it’s no surprise to know that they can be an effective way to promote brand awareness. It’s easier to promote using social media because with just a click of a button, you can share, post and like the message.
  3. By sponsorship. Sponsoring events such as charities, fun runs or a local event can help build your brand awareness fast and people remember you by your help.

Marketing automation tools can enhance your brand presence by having a prominent logo. You can also give relevant content to your users and entertain them by adding videos or a strategy that keeps your users engaged. Lastly, you can build brand awareness by delivering excellent service and being reliable. People will remember you more if you’re a brand that they can trust. You need to give out “wow” experiences that they’ll never forget.

Engagement

Keep your users engaged by creating relevant and reliable content. Provide meaningful relationships and make sure you have direct communication with them. Marketing automation software can help you analyze your customer data and optimize them for future campaigns. It provides custom messages to potential leads based on specific behaviors and triggers. It also notifies you of the steps you can do to make a longer lasting customer relationship with your users.

Consideration

Visitors, users or potential leads can become customers faster when you provide the right content once they find out about your company. You can start nurturing campaigns with targeted, personalized messages to attract them with offers such as free videos and e-books. This stage is the time where they will consider other products or companies and compare them with yours. Make sure that your company stands out among the rest by offering unique opportunities and having a brand presence.

Find the best software by reading CrowdReviews.com’s marketing automation tool reviews to track your lead scores and build valuable messages for your product solutions. You can also establish buyer personas to determine if your products and services is the right fit for your target market.

Conversion

Conversion is the best way to make your leads into customers. The top marketing automation tools can help you do the following in conversion:

  1. Lead generation. Using the user database, it can give you a list of potential leads that you can make follow-ups later on.
  2. Lead scoring. Based on your lead generation list, it can predict whether a lead is qualified or not to become customers.
  3. Lead nurturing. If your potential lead is not yet ready to become customers, it will slowly gain
  4. Analytics and assessment reports. Having accurate data can help you determine what the next step to make in your marketing automation is.
  5. Sales and marketing campaign strategies. The software will help you improve on your campaign strategies and use the information in future campaigns.
  6. Product and customer service alignment. It will help you balance your products with your customer service business goals.

If you pay attention in your conversion process and dedicate your resources and budget, it can lead to killer conversion rates with a high profitability and growth.

Prevent Churn

Did you know that when a customer leaves your business, it could be a huge loss of your revenue? Preventing churn is one of the main focuses of marketing automation.

Most of the time, people leave a business because of the following:

  1. Awful customer service experience. Abusive employees or employees that are unable to handle customers can have a big impact for your customers. Experiencing a bad customer support situation will make customers feel undervalued or underappreciated. This may lead to negative thinking and eventually will leave your business.
  2. Inadequate training of employees. Employees should know your products well enough to answer your customers basic questions. They should be experts of what they represent. If they don’t know what to answer, there’s a huge possibility that customers feel like they’re being cheated or they don’t get the service that they’re paying for.
  3. No impact or customer success stories. If your customers feel like there is something lacking or have no motivation, chances are they don’t plan to continue being with your company.
  4. Natural causes or other factors. These are things you cannot control, like the recession or if they moved to a different area.

It is easy to get new customers but you’ll gain more revenue if you keep your existing ones. Retention is the key to getting more referrals and financial gains. It’s also a best way to promote your products and services, because they can add testimonials and feedbacks in what they experienced in your company. You can find more ways to prevent churn by reading ForEntrepreneurs.com’s article about ways to reduce churn. By reading marketing automation software reviews, you’ll be able to find out which software can help you reduce churn by using analytics and research.

All of these steps mentioned above are user flows that you can consider when making your marketing automation strategy. If you want to learn more, QuickSprout has a more comprehensive guide about the user flows and conversion funnels.

What Are Things to Consider in Marketing Automation?

Always take note of these 10 things to avoid when starting with a business that has marketing automation:

  1. Target market. Make some research first in order for you to know if you can sell your products and services to your target market. Even if you have an aggressive marketing strategy, without customers, you won’t be able to make a sale.
  2. Make sure you budget correctly or else you’ll have issues with money later on. Check and see if the software fits your budget and your needs.
  3. Don’t invest in a place where the economy is so bad that it can directly have a negative effect on your business. Even if you use the top marketing automation tools, it would be useless if no one can afford to buy your products.
  4. Make sure to set your prices that are affordable to customers yet you can gain enough return of investment later on. Plan and budget carefully, including upfront payments. Set your price that’s aligned with the market.
  5. Don’t set up a business in a location where you don’t have any customers or they will have difficulty in going.
  6. Business model. You should have a great business model with focus on your target audience.
  7. Focusing on unnecessary things. Always concentrate on what your customers want or need, not on unnecessary things like add-ons that your customer doesn’t need.
  8. You need to research if you want to have a successful business. It needs hard work and responsibilities to be able to use marketing automation.
  9. Not being unique enough to stand out. You have to offer something unique or different that makes people come to your business. Without something to stand out, people will just think you’re just another so-and-so company and would not think to do business with you.
  10. Unable to listen to constructive criticism and feedback. Take into consideration advice other business owners or experts tell you regarding your company or your strategies. It may be helpful in future marketing automation campaigns.

Aside from having an excellent product, without an effective marketing strategy, this will be doomed to failure. Promote your product and create marketing strategies so that everyone will be aware of what your company offers. Email marketing automation tools can help you create an efficient strategy for your marketing automation.

Always be an expert with your product. You should have a high quality product that a lot of people would be interested in purchasing. Also, ensure that your product will have a high chance of succeeding in today’s market. Take note of all of the things mentioned here and it will be a huge factor of your business success.

Just remember that even if you have the best marketing automation tools, that doesn’t mean it’s a solution to all your marketing automation needs. It’s easier to automate your repetitive tasks but make sure that you have a customer-centric focus to your customers and leads.

It takes some time for you to find out what strategies works best for you. Always make follow-ups and test your strategies. Use the tools to analyze and track your marketing campaign performances. To get started today, why not check out CrowdReviews.com’s unbiased marketing automation tool reviews? Using it is one good way to stick out from your competitors.

Jeev Trika

Jeev is an executive leader with successful experience building research portals which recommend the best products and services in various highly competitive verticals.

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