Ever since the Internet arrived, it has changed the way we do our everyday activities. If you’re going to ask the millennials if they can live without the internet, their answer would be no. It’s because they grew up in a world where everything is digital. From the day they went to school until they’ve become adults, they use the Internet to finish their tasks.
Nowadays, the use of the Internet has taken up a notch. Though you can still use it to gather information, you can do more stuff with it. You can communicate with your loved ones, buy items, play games, music, and videos. Hence, it has become a one-stop shop.
Other than that, it has also paved the way to earn money without leaving their houses. There are now web developers, web content writers, link builders, and so on. However, these jobs wouldn’t exist if it wasn’t for the search engines.
Search engines play a pivotal role for online entrepreneurs and students. Without this service, you can’t search for news or promote your business online. Furthermore, students would still be going to a public library if they need to research on a particular topic. As for business owners, they would still be printing posters and flyers to advertise the company. In other words, it would take a lot of time to accomplish a task.
There are many search engines that you can choose. Despite the number of choices, Google remains to be on top of the list. This post will discuss how it helps the business in promoting their deals. You will also learn their quality criteria that all link building agencies must follow. But first, you need to know what Google is.
What Is Google?
Google is a search engine service that started in 1996. Its original name was BackRub. Larry Page and Sergey Brin developed this site as a research project when they were still in college. They never thought that it would be a hit for many people.
In 1997, Brin and Page decided to change its name to Google; hence, the well-loved search engine was born. In that same year, they registered the domain name as Google.com. The following year, they used it as the name of the company.
As stated earlier, there are many search engines that you can use for searching and advertising. However, Google remains to be on top of the best search engine list. The reason is that it’s the only search engine platform that uses the PageRank technique. Furthermore, it offers numerous features to their visitors. You can create and save files on Google Drive, find the location of your destination through Google Maps, etc. Hence, it gives a pleasant experience to its surfers.
How Google Helps Businesses
Aside from searching, you can use Google as a marketing tool. Many people use this service to search information. Thus, it has paved the way for entrepreneurs to advertise their business online. Consequently, SEO companies and link building services are starting to rise. Their aim is to help business owners to promote their firms on the Internet.
There are several reasons why you should advertise your business on Google. First is the number of users. There are more than 7 billion searches made every day. Ninety percent of the search is about products or services. About a hundred of users seek what you’ve been searching now. Most of them do not go to the third page of the search engine whenever they look for something. Hence, if your website is on the first page, chances are viewers will visit your site.
For this reason, Google permits businesses to target and post relevant ads on their service. So, why does it need to be relevant? It’s because of the site’s purpose. It helps users to find what they’re looking for. Hence, if you target relevant ads, there are more chances that your campaign will occur in the search engine.
Another reason is the amount of traffic you receive. Compared to other marketing strategies, search engine promotion provides instant traffic. Traffic is the number of clicks and visits you get to your website. The more traffic you get, the more successful your marketing strategy is.
Another good thing about web traffic is that it can turn into a customer. If the visitor likes what he sees, there’s a chance that they will get your products or services.
However, you need to do search engine optimization. As the name suggests, it optimizes the website to enhance page ranking. It involves a web designing, content writing, and link building. The effect of this strategy will take months to a year. But once you reach the top, all your efforts will be worth it.
Google can also do local targeting. When you are advertising your company on TV and radio, you’re promoting your products to a broad audience. With search engine advertising, you can localize your campaign.
For example, you get good results in New York and Alabama. One is a city and the other is a province. Though they are both states in the US, their lifestyle and beliefs are different.
If you’re targeting both areas, you need to adjust your campaign that will suit their taste. Alabamians live a laid back lifestyle. Hence, you need to create a simple advertisement. If you’re targeting New Yorkers, make the ad more alive. If you do this, there are more chances of getting their attention.
Lastly, the results of a search engine campaign are measurable. There are tools dedicated to helping online marketers to know the success of the advertisement. You can use campaign management, call tracking, and email marketing applications. These tools allow you to monitor the campaign. Hence, you’ll know in an instant if you made a correct move.
Google’s Quality Criteria for Link Building
Link building is the stepping stone for success. It’s a way to reach the front page of the search engine. As stated earlier, landing on the first page of Google or other search engines mean getting more traffic.
However, you should never apply link building because you want to reach success. There are link building strategies, which are frowned upon by Google. So before you implement this campaign, you need to know the things that you should never do.
1 – Plagiarism
Plagiarism means copying the exact content of another article. It’s an act of stealing. If the government finds out that you’ve plagiarized an article, the authority will give you punishments.
The same thing happens if Google discovers that you copied the content of another site. The consequence will be removing your site from the search engine. To prevent it from happening; you need to create fresh content. If you don’t have an idea of what you’re about to write, you may use the chosen website as your base. Modify the body to make it unique.
When done, check if you accidentally plagiarize a sentence or a phrase. Use plagiarism software to check the uniqueness of the content.
2 – Guest Posting
Guest posting can also improve your online presence. If more people post articles to your site, the more chances of appearing on the first page of Google. However, you need to ensure that the guest posts are in high-quality. Meaning, it should be grammatically correct and easy-to-understand. Otherwise, Google will shut down your website.
So before you post it on the web, you need to proofread the article. You may use grammar checker software or read it out loud. If the sentence construction is a bit awkward, you need to change it.
3 – Publishing Your Article to Other Blog Sites
Syndicating your write-up to other publishers will help in building links. If you post your content to another website, chances are your online presence will improve. However, you must be careful with this link building campaign. If you post the exact article on another site, Google will view it as a plagiarized content.
Thus, you must post it to your website before you distribute it to another page. You can also put the “rel=” in the URL link. That way, Google will consider it as a unique article.
4 – Doorway Sites
It’s a black hat marketing strategy. It involves creating a lot of links that direct to one site. Contrary to what other people believe, doorway sites don’t increase the website’s value. If you want to improve your page ranking, you must avoid this technique.
5 – Affiliate Marketing
Affiliate marketing can also enhance your status in Google. If you get endorsements from numerous websites, Google will view you as a reliable service.
However, you need to make sure that the sites are using different product descriptions. Otherwise, they won’t give value to your page.
Link building companies must understand the importance of following Google’s criteria as it’s the only way to reach success. However, you need to make sure that they offer quality service. Read link building agency reviews to know more about the firm.
Do you want to hire top link building agencies? Go to CrowdReviews.com and read their link building reviews.
Trevor Price
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