If you own a business and you do not have a mobile app for it yet, maybe it is about time that you consider having one. Web presence, in this day and age, is not sufficient, as most of the online activities are now shifting to mobile. In a nutshell, these smartphone apps have transformed into an important marketing tool that is indispensable for many business owners.
As of late, mobile phone usage has been on a high roll. According to one Gallup survey, almost 75 percent of Americans check their devices at least once in every hour. In fact, 90 percent of time spent on mobile phones is devoted to making use of different apps, the analysis reveals. With all of these things being said, almost all Americans spend most of their time on their phones, than they do watching TV.
This increase in usage of mobile devices means that Android apps have changed the way marketing for business is made. It has become a key promotional tool for many organizations, small businesses included. Mobile apps allow companies to increase their engagement with clients. They bolster repeat visits, and allow a variety of mobile transactions, such as e-commerce dealings, push promotions and even deployment of loyalty points. There are also Android apps which deliver announcements and send coupons which can help in building up sales. Furthermore, hiring Android app development firms can accelerate contact, which in turn enhances relationships with clients in an environment where fast responses are appreciated by most buyers. A good Android icon also assists in building brand recognition by offering a visual design which customers can easily identify with.
Although Android app development firm reviews are all over the Internet, many small business owners remain to think that building an app is difficult and expensive. Most of them are worried about building mobile apps compatible for different platforms, such as BlackBerry, Windows, Android and iOS. They are skeptical about making static or dynamic apps, plus the added burden of coping up with a design that is unique and engaging. Moreover, small business owners do not have the expertise and know-how about the best Android app development firms.
Some young companies have been simplifying the process of testing and creating mobile apps, acquiring tools from Android app development firms in a suitable price range. Bizness Apps, are now rapidly growing, as they offer budding business owners with templates which permit them to make their own app, which includes a wide variety of features – from mobile reservations, food ordering platforms, loyalty cards, and even blog RSS feeds – for both Android and iOS. Furthermore, their unique and easy-to-use drag and drop system offers owners the chance to develop apps on their own, collect usage data, and host them in a pretty simple manner.
Aside from that, business owners should also keep in mind that before making the app available in the market, they need to test it and make sure that it is bug free. Studies have shown that almost 50 percent of users will easily abandon an app whenever they encounter bugs.
One budding company based in San Francisco, MyCrowd QA, can help in the whole bug testing process. For a few bucks and in just a couple of time, they will conduct a hunt on the entire app. After some time, they will send the owners a list of bugs found.
With firms like MyCrowd and Bizness Apps on the market, businesses now have the power to test and build mobile apps cheaply and easily. Even starting companies can take advantage of all the benefits that having a business mobile app can bring, especially when it comes to attracting new customers and keeping old ones, building a brand, and speeding sales.
The truth is that these days, there are different small businesses which people interact with in their everyday lives, and all of them have mobile apps of their own – be it the beauty parlor downtown or the coffee shop around the corner. It is safe to say that these companies have come a long way to be ahead of the game when it comes to new age marketing.
In case you are still unsure why you should get a mobile platform of your own, here are the top seven reasons why you should be going down this path sooner instead of later.
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Customer Visibility
According to statistics, the average American devotes more than two hours in a day looking at and scanning at his or her mobile device. Even if only a few applications make up most of this usage, it does not alter the fact that users unlock, scan, and scroll their gadgets to look for useful apps. Being part of this pattern by having your own business mobile app can be extremely advantageous to your firm, as the mind unconsciously records every text or image that it comes across – thus, a well-design icon will definitely come in handy, even if you think this goes unnoticed.
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Creating a Marketing Channel
Android apps serve different functions – they provide news feeds, user accounts, features, booking forms, process, and just overall general information.
One important benefit of hiring Android app development firms to build you a business app is all the information that you can easily provide to your clients, including promotions and special sales. With a functional app, all these things may be accessed right at the tip of their fingers. With the help of push notifications, you can get an even closer interaction with customers and can easily remind them about the services and products that you offer.
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Providing Value to Customers
While on-hand information is readily available, how about mobilizing and digitalizing the loyalty program that you already have in place? Rather than sticking to the traditional collection cards, let customers collect reward points through your own mobile app. If done right, this will result to more returning customers and more app downloads. PunchMe is a service which allows you to create mobile-based loyalty programs for clients.
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Building Recognition and Brand
Hiring the best Android app development firms to build a mobile app for your business can significantly contribute to brand recognition and awareness. This topic can be broken down into two significant aspects, and the combination of which will really make your app a winner:
Brand
Think of your Adroid app as an empty billboard sign. You are free to do whatever you want; make it informative, shocking, functional, hip or stylish. However, keep in mind that what you want to create is an app which has features that customers will like, while at the same becoming recognizable and beautifully designed.
Recognition
The more time customers spend on your app, the sooner they will be convinced to try out the services and products that you offer. In marketing parlance, this is referred to as effective frequency. As a general rule, seeing or hearing about a particular brand for about 20 times will get you to be truly noticed.
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Improving Customer Engagement
The products or services that you are offering is relatively immaterial when it comes to this fifth aspect, as the most important thing to remember is that customers need to reach you whenever they need something. This is the reason why having a help or messaging feature included in your Android app can spell a world of difference when it comes to communicating with clients. For instance, OpenTable, built its whole business using this principle. Rather than have people calling the restaurant for reservations, people can now book a table in just less than five clicks on their own app. Think about it – Are customers really willing to communicate via telephone when they can do it through their mobile device?
Standing Out From the Competition
At this point, mobile apps for small businesses are still quite rare, and you can take this little piece of information to take a huge jump ahead of the competition. Be among the first in your locality to offer an Android app to your beloved clients. They will end up astonished with your futuristic and forward approach.
Cultivating Customer Loyalty
Lastly, and certainly not the least, the top reason why you should learn about Android app development reviews and eventually hire one is to foster the loyalty of your customers. With all the fuss surrounding promotion and advertising out there – email marketing, Facebook advertisements, website banners, websites, coupons, flyers, newspaper and magazine ads, flashing signs, billboards, and roadside banners – many businesses gradually lose their impact on several customers because the latter end up overwhelmed by the amount of marketing being done around them.
It is about time to go back to creating a sincere and true connection with clients, while making them loyal to your business’ service or product. A mobile app is not going to be the superhero for your business, but it can surely help you to stay close to customers, as you are just one click away all the time.
For more information about Android development companies, go to the CrowdReviews website and see a wide array or informative reviews.
Jeev Trika
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