Plenty of businesses struggle to make it through their startup phase and reach success, all the while trying hard to dive out of the vast sea of competitors, to find their place on the market. While many of them manage to succeed, the majority fail due to a lot of different factors, one of which happens to be poor content management and distribution. Content has a high value on the market, regardless of the field, so each and every business owner must realize its importance and the extent to which it can affect their organization.
No matter what type of business you are in, the one thing that will help you increase your sales and ROI is content. It is the absolute key for attracting a great number of people and building your customer base, so you must carefully consider every factor needed for the creating content that will showcase your business in a positive light.
Content marketing is one of the most important types of marketing nowadays, since content is what will help build your reputation as an expert and trustworthy business. Therefore, content marketing needs to be one of your priorities when promoting your business and looking to expand it and boost your brand.
However, in order to always stay ahead of the competition, you need to update your content on a regular basis and keep yourself in the loop with all the new technology that helps with easier distribution of your content.
Follow the latest trends in content marketing to ensure you stay in the game. Content marketing has become one of the most popular digital marketing strategies, so it is absolutely crucial that stay up to date with the latest developments in this field. With that in mind let’s take a closer look at the top content marketing trends that are certain to rule the market in 2016.
Quality over Quantity
There is an abundance of all manner of different content online, making it somewhat difficult for people to find content of high quality and credibility. If you want to stand out from your competition, you need to provide your target audience with the highest quality material. You must focus on quality over quantity if you want to attract more people. You need to realize that it is better to publish only one post that will be top-notch than to publish several posts of very poor quality.
You need to make your content original and unique, as well as write about topics that are relevant to your target audience. Simply producing good articles and short guides is not enough anymore, you need something that really makes a difference and provides a wealth of unique information that can’t easily be found in other corners of the web.
Personalization Is Key
People love reading good content and content marketing is one of the greatest ways of building a relationship with your readers. However, you can no longer achieve that by merely providing a good read. Nowadays, people are looking for a deeper connection with what they intend to read and you can manage to build an everlasting relationship with your readers if you dedicate just a little more time and effort into creating your articles, videos and images.
You need to personalize your content; give it a personal voice, so that it can stand out from the noise of your competitors. Create something that your readers can relate to and you will definitely make them fall in love with it and always come back for more. You need to use your passion and creativity to insert your voice and your ideas into the content you provide your readers with. They will recognize that and appreciate your efforts. This is how you get loyal customers.
Another great reason for creating personalized content is that Google values it pretty highly and it ranks websites according to the user experiences, so this should further motivate you to create the best content possible for promoting your business and raising awareness about your brand among millions of potential customers, all reachable online.
The Power of Visual Content
A picture is worth a thousand words, so imagine how many stories you can tell if you enrich your content with plenty of visuals. Visuals speak a lot louder than words, so adding them to your content will attract more people and engage them enough. They will just want to read your content. Consider including images in your every blog post, as well as whenever you share your content on social media networks. You can also add infographics, as they can be highly effective in engaging people.
Videos continue to dominate the market and it is even estimated that online videos will make 70% of all Internet traffic by 2017. Video content is definitely the most popular type of content today. It can give you more credibility and the greatest benefit it offers is the fact that people become more engaged in a brand after watching a video about it. Video content leaves a positive impression and incorporating it in your marketing strategy will help you grow your business exponentially and generate more revenue.
Visual content has the power of tapping into your target audience’s psyche and it encourages them to engage in your brand more and become your loyal customers. If you provide them with high-quality visual content, you will certainly manage to expand your business and turn it into a highly lucrative one. Therefore, you need to take full advantage of visual content and help your business grow.
The Rise of Virtual Content
It is the dawn of virtual reality and 2016 will be the year when we will witness its amazing wonders. Facebook and Oculus started working together towards improving the user experience concerning virtual reality. A Facebook video tab will be incorporated in the Oculus Video app on Gear VR, which will allow users to connect their Facebook and Oculus accounts.
Although the main purpose of virtual reality is to be entertaining, it also has exceptional benefits that can help businesses truly stand out and pave their way to the top. For instance, try and experiment with 360 degrees videos and provide your customers with experience beyond anything they have ever come across with. Get a 360 degree camera and make a behind-the-scene video to show your customers the faces behind your brand. It will not only give your brand a human touch, but it will also bring a lot more customers to your door.
Providing your customers with virtual content will do wonders for your brand and it will absolutely be your ultimate way towards success. It can offer an endless array of possibilities when it comes to interacting with customers and it can enable companies to save a considerable amount of money on operations that require a lot of manpower. Many business owners are yet to realize the extent to which virtual content can help, which gives you the upper hand.
Content Distribution on Social Media
It is no news that social media networks provide some of the best ways of promoting a business and you should use them for the most effective promotion of your content. But, the latest trend important for content marketing is related to Facebook introducing Instant Articles. The Instant Articles option offers publishers an alternative way of publishing their content on social media, namely, on Facebook.
It allows them to instantly publish their articles on the platform and it makes the process of streaming their content much easier. What is great about this is that it can help businesses give their articles a lot more visibility, which was actually the main idea behind Facebook introducing the new publishing option.
LinkedIn is already a great platform for instantly publishing articles and it was only a matter of time before other social media networks started to incorporate that option as well. Google is also working on its own version of Instant Articles, which only shows that this trend is certainly going to spread among other social media networks in no time.
The Automation of Marketing Strategies
Automation is an interesting new trend and we will certainly witness its peak in 2016. There are already plenty of automation tools that allow you to schedule the posts on your website, as well as on various social media platforms. This helps you save a considerable amount of time and energy, not to mention that it helps you provide your readers with new content on a regular basis.
Using Internet technology to automate your marketing strategies through web services and mobile applications can help you a great deal when building your brand awareness. Using automation will make the process of distributing your content across multiple platforms much easier.
Content Working Together with SEO
Content marketing goes hand in hand with SEO and one cannot be effective and successful without the other. SEO makes demands and content marketing fulfils those demands. As this is all very familiar, this is not a new trend, but it is surely one that will stand among the dominating trends and play a significant role in digital marketing in 2016.
The higher the quality of your content, the higher rankings in search engines, and that is exactly the main reason why content and SEO go perfectly together. Content marketing is actually all about SEO, and vice versa, and working on combining the two efficiently will be important not only this year, but for many years to come. If you need help with producing the best content that search engines will favor, make sure you contact some of the best content marketing services that can help you out, thus ensuring that you eventually improve your digital marketing.
Following these latest trends in content marketing will help you stand out from the crowd and reach new heights in business. They will most certainly help your business grow, thus ensuring that you reach out to more customers and increase your sales and ROI. So, make sure you have these trends in mind when planning your content marketing strategy for 2016 and you will surely lead your business to success.
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